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PPC News: Google Ads to sunset average position reporting metric later this year

Google will retire the average position reporting metrics used in Google Ads this September.

What is average position?

Average position is the mean average of where your ad is placed. Google’s definition of average position is “A statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page.”  Essentially what this means is a score that Google calculates based on your bid and your quality score. It allows Google to reward advertisers with a good ad position because of quality ads, keywords and landing pages, instead of just who has the highest bids.

Why are they removing the average position reporting?

Google have recently introduced better tools to report on average position. In November, Google added four new metrics provide better indications of where your ads appear on the search results pages. These new tools mean that the average position reporting is no longer as beneficial.

Pallavi Naresh, Google Ads product manager, said, “These new metrics give you a much clearer view of your prominence on the page than average position does.

How does this impact me?

It doesn’t. We now have better tools to understand how your ads are performing!