Why making brands memorable is the only real defence against the attention recession
By Amy Budd, Client Services Director, Launch You have exactly 1.7 seconds before someone scrolls past your content. That’s the…
We are delighted to announce our win at the UK Paid Media Awards for ‘Best Use of Data’ for our collaboration with ISO consultancy IMSM.
It was a highly competitive category, with Launch up against a collective of 9 other finalists with campaigns featuring brands including Specsavers, Kia, and TalkTalk.
Our award-winning work featured a global campaign that required our team to leverage a range of innovative tools and techniques to drive the very best results – right from the big data clean-up at the beginning of the project, to using that data to harness value-based bidding and get real-time reports on campaign performance.
Jaye Cowle, Managing Director of Launch, says: “Paid media alone isn’t always enough to get businesses the results they want. It’s vital that the data campaigns are based on is accurate and easily accessible, so both the client and paid media teams like us can use it to inform their strategies. I’m super proud of the team for delivering a truly forward-thinking campaign and great results for IMSM.”
Visit our case studies page to see more of our award-winning work.
Photo credits: Simon Callaghan Photography
