Your Attribution Is Lying To You
Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
Did you catch Jaye’s presentation at BrightonSEO?
If you missed it, or simply want to revisit her slides from the Search Advertising Show, you can download them on SlideShare.
You can also find a list of helpful resources on implementing Value-Based Bidding in the ‘Resources’ section below.
If you need help getting the most out of Value-Based bidding, get in touch with us today.
- Learn more about Jaye’s talk on BrightonSEO’s website
- Download Jaye’s talk on SlideShare
- View our Data Strategist Michael’s presentation from BrightonSEO: Google Consent Mode without the hardcode
Resources
Transition to value-based bidding – download the guide
Think with Google – Decoding Decisions: Making sense of the messy middle
Work out Customer Lifetime Value with this handy guide on YouTube
Proxy Conversion Value Calculator
Google has given us access to a conversion calculator to help assign the right proxy value to your conversion actions. Get in touch with us to get access.
