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Most marketers are still not getting the most from GA4 – here’s how to improve your GA4 account
By Darcy Cooke, Senior Measurement Analyst TLDR: Common GA4 Mistakes Holding You Back Stop treating GA4 like a basic reporting…
The Meta premium ‘ad-free’ subscription: what does it mean for brands and performance marketers?
Social and tech platforms are continuing to evolve exponentially as – like any other business – they search for ways to increase (and retain) unlocked revenue and drive business…
Why Your Best Campaigns are Killing Your Growth: The M.O.P.* Playbook
*Margin Optimised Performance (Yes, we are dubbing it here first) By Luke Hill, Senior Paid Media Manager, Launch If you’re…
Performance Max for CMOs: how your Google PMax strategy can help drive growth
By Daniel Ireland, Head of Paid Media, Launch For many marketing leaders at scaling ecommerce brands, Google’s Performance Max has…
Facebook vs Pinterest ads – which is better for your business?
Facebook and Pinterest both offer fantastic opportunities in the field of social media advertising, so much so, it can be…
Meta is changing how it counts clicks: What the Alignment Update means for your ROI
By Ian Lewis, Head of Data and Analytics (with insights from Sophie Williams, Paid Social Account Director) TLDR: The Click…
The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2026
It’s time to get your calendar out and plan your marketing events for the year ahead so you can schmooze…
Events with Launch
Our marketing events are your chance to find out what trends are influencing performance marketing, meet the media partners like Google and Pinterest and tap into the most pressing issues marketing leaders face.