Increase awareness with YouTube advertising
By Becky Dickinson
Did you know that YouTube is the second-largest search engine in the world? That makes it an excellent place to advertise. Still don’t believe us? The stats speak for themselves:
People are 2x more likely to pay attention to ads on YouTube vs social media
People are 3x more likely to pay attention to online video ads vs TV
95% of ads on YouTube are viewable, and 95% are watched with the sound on
There’s been a +150% YoY growth in conversions generated by YouTube ads in the past 12 months
YouTube Advertising explained
YouTube for action campaigns help drive leads and conversions by adding prominent CTAs (calls to action) and headline text overlays to your video ads. These new call to action buttons and location extensions help drive conversions directly from your video ad!
It’s all very well having an easy way to convert, but how do you attract the right audience? 55% of people searching for a product on Google then learn more by going to YouTube before they buy. YouTube realised they needed to harness this opportunity and have now given advertisers better targeting options. You can now target potential customers based on intents and interests.
Affinity and in-market segments
In-Market Audience is composed of people who are actively searching and comparing your product/service. Affinity targeting analyses someone’s overall interests and lifestyle to get a sense of their overall identity.
Reach people during major life milestones like getting married, moving, or graduating college.
Reach frequent grocery, big box, department, convenience store shoppers, frequent restaurant goers, and more.
What if you could reach audiences on YouTube that just searched Google for what you offer? With custom intent audiences, now you can!
Results that speak for themselves
We’ve been testing different videos for many clients across YouTube and social media and have seen some fantastic results.
We recently managed a video campaign for a travel client, specifically created for YouTube. It was a 30 second video with the aim of being ‘unskippable’. To keep the costs low, we re-used existing footage and re-clipped it.
The results on YouTube
We created two audiences for the YouTube advert, one remarketing audience and one prospecting audience. Within a week we saw the following results:
90 hours of watch time for a £133 spend
41% average view rate
The results on Facebook
Although the video was created for YouTube, we saw how great the results were and decided to test it on social and we saw equally superb results:
95% of people watched the whole video
95% view rate
£0.003 cost per view
Above average quality score
What do you think? Video is a super engaging format and the results indicate it’s a great way to reach and inspire your audience. Talk to us today about getting up and running with video ads.