Your Attribution Is Lying To You
Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
By Victoria Richards
As part of our charity activity for this year, we’ve been fundraising for Cancer Research UK by taking part in their Walk All Over Cancer initiative.
Working in digital often means we’re at desks for the majority of our day. This challenge has been all about getting Launch walking 10,000 steps a day, which equates to about 5 miles per day, or approximately an hour and 40 minutes of walking.
Whether it’s having walking meetings or making sure we get out in the fresh air on lunch hours, we’re excited to not just be building healthy habits and boosting our serotonin levels, but raising money for charity too.
We’re delighted to have raised over £1,000 for Cancer Research UK, so for the last half of March we’ve turned our sights to raising funds for the Disasters Emergency Committee for the Ukraine appeal.
We’d love to raise a little more, so if you can spare it please consider donating via our JustGiving page.






Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
Discover how to test Google AI Max for Search safely. Our 3-phase framework covers query expansion, URL controls, and brand…
Traditional search is fracturing, and operating SEO and PPC in isolated silos is rapidly becoming unsustainable. Here's how Marketing leaders…