The CMO’s 2026 Guide to Shopping Feeds: From Technical Hygiene to Growth Intelligence.
CMOs - learn the dos and don’ts of product feed optimisation, including software integrations and how to fit it into…
If you missed it, or simply want to revisit his slides from Measurefest, you can download them on SlideShare.
You can also find a list of helpful resources from Michael’s talk in the ‘Resources’ section below.
If you need help getting the most out of Google Consent Mode, or want to talk more about tracking user data responsibly, get in touch with us today.


Respect user consent choices with Google Tag Manager – read the article
Consent configuration – read the overview from Google
Adjust tag behaviour based on consent – read the explainer from Google
Consent Mode for Googlp-18e tags – Read Simon Ahava’s overview of Consent Mode
Regex expression tool – A helpful tool to establish patterns in your regex table variable
CMOs - learn the dos and don’ts of product feed optimisation, including software integrations and how to fit it into…
*Margin Optimised Performance (Yes, we are dubbing it here first) By Luke Hill, Senior Paid Media Manager, Launch If you’re…
For many CMOs at scaling challenger brands in the UK, the agency landscape has started to feel like a commodity…