Guide to experimentation for growth
This guide to experimentation for growth outlines processes and tools that can help e-commerce brands stop guessing and start scaling.
Resources
One of our values at Launch is Happy to Grow. That means every single one of us is always learning. Of course our clients benefit, and it’s so we can grow as practitioners. But we also like to share what we learn with the marketing community, so you can be happy to grow too.
E-books
Learning and insights from our team of experts who together have decades of experience in performance marketing.
First-party data
In this guide we walk you through the basics of getting set up to gather and process first-party data – a crucial part of the marketing measurement mix.
Guide to Brand Bidding
To bid or not to brand bid? It is a complex question, but this paper brings you the Paid Media and SEO perspectives that will help you get it right.
Guide to enhanced conversions
Enhanced conversions help enrich your customer data and ensure you are compliant with data laws. Find out how to set them up in this simple guide.
Guide to Data Privacy
Everything you need to get data privacy right, including step by step guides from our experienced analytics team.
Guide to mastering measurement
Are you confidently compliant? Using your data to its full potential? Data is complex – get to grips with it in our latest guide.
Events resources
Recordings and summaries from over 5 years of events where we’ve hosted the likes of Google, Pinterest, Microsoft and Pinterest at our sold out conferences.
The CMO’s guide to Growth
Marketing leaders are being pressured to do more with less, chasing high returns from short-term tactical, high-intent campaigns. However, these short-term wins starve brands of future growth. This event introduces a powerful new mechanism to help marketers sidestep this doom loop: seven levers to turn performance into growth.
The CMO’s guide to performance marketing
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers. We’ve designed this event to help you redress the balance.
The CMO’s Guide to Peak Performance
Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
Our blog
We love to share insights on how connected performance marketing drives growth. Explore our latest blog posts to stay up to date.
Winning the golden quarter
Is your digital marketing strategy primed for the golden quarter? Discover key Q4 insights, consumer spending trends, and six actionable…
Your Attribution Is Lying To You
Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
Google AI Max for Search: Wins, Wobbles, and How to Test It Safely
Discover how to test Google AI Max for Search safely. Our 3-phase framework covers query expansion, URL controls, and brand…