The CMO’s 2026 Guide to Shopping Feeds: From Technical Hygiene to Growth Intelligence.
CMOs - learn the dos and don’ts of product feed optimisation, including software integrations and how to fit it into…
Did you miss our Paid Social Director Becky speaking at BrightonSEO?
In her ‘Meta, schmeta: auditing your Facebook ads’ talk, she covered her 4-step approach for optimal ad performance and ensuring you set your campaigns up for the best chance of success. Becky talks about:
- Tracking: Learn more about the Conversion API, what it does and why it’s important
- Structure and bidding: See how Becky ensures the full buyer’s journey is considered
- Audiences: Is broader better? What tools are you using to monitor success?
- Creative: Discover the influence of good and bad creative on campaigns
As one of the largest advertising platforms in the world, Meta is rapidly evolving – so if it’s been a while since you revisited your strategy, or you want a quick refresh on the key talking points, get instant access to Becky’s presentation and notes for free using the form.
