Web optimisation 101: 5 key things to check

By Jaye Cowle

Your website is your online shop front, making an important impression on your audience. It’s also where we drive the majority of traffic from our online advertising, so if your website isn’t performing well, you could be wasting time and budget with advertising.

So what can you do? 

1. Bounce rate

If your bounce rate is high on key pages, it’s a good indicator you have a problem with your website or set-up. That being said, as is often the case in data analysis, it’s not always that straightforward – have a read of our guide to bounce rates.  

2. Tracking codes

Make sure you have Google tracking codes implemented on your website so you can effectively track conversions and traffic. Understanding your audience is key to success – and data inaccuracies are not going to help!

3. Page speed

Often overlooked and underestimated, page speed really matters! 53% of visits are abandoned if pages take longer than 3 seconds to load, so make sure your website is fast loading.

4. Mobile optimisation

What does your website look like on a mobile? Just over half of all website traffic worldwide is from a mobile phone, so it’s definitely in your interest to make your website perform just as well on mobile as it does on desktop.

5. Easy to navigate

Make sure your website is easy to navigate, with an intuitive menu system and solid search function. You want your visitors to be able to find what they’re looking for with the least amount of effort, otherwise you could miss out on conversions.

Need an extra hand? We’re happy to work with you and your website developers to get your website working effectively and efficiently – take a look at our conversion rate optimisation services to learn more. 

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