The CMO’s 2026 Guide to Shopping Feeds: From Technical Hygiene to Growth Intelligence.
CMOs - learn the dos and don’ts of product feed optimisation, including software integrations and how to fit it into…
By Michael Patten
Thanks to the complex nature of tracking, Google Tag Manager (GTM) presents plenty of opportunity for mishaps and mistakes.
I spend a lot of time auditing containers for our clients, then working with them to improve their setups to provide better clarity on their data. In just 10 minutes, I’ll cover the common GTM mistakes I tend to find, including:
- Tracking clicks on telephone numbers
- Tracking by Page URL
- Issues with the built-in form tracking
- The inflation of views on your thank-you page
- Why creating too many triggers can become a headache
I’ll also show you how to avoid these pitfalls with smarter solutions that get you the insights you really want.
You can find the handy resource I mention here: https://www.analyticsmania.com/post/write-auto-event-listener-no-coding-skills/
Need help getting your Google Tag Manager working better for your business? Get in touch with us today.
