Why making brands memorable is the only real defence against the attention recession
By Amy Budd, Client Services Director, Launch You have exactly 1.7 seconds before someone scrolls past your content. That’s the…
By Becky Dickinson
Back along, Apple caused chaos when it allowed users to expressly opt out of tracking across apps – affecting the efficiency of millions of ad campaigns.
Facebook, understandably, wasn’t too happy about this. Thus, the Conversions API was born. Working alongside the Facebook pixel, the Conversions API goes a long way to helping marketers and brands get better insights from their advertising again, so they don’t have to solely rely on browser-based insights.
Sound confusing? Well, it is a bit. We asked Becky, our Creative Director and resident social media expert, to break it down in simple terms. Have a quick leaf through the slides to learn what the Pixel does versus the Conversions API.
