A simple breakdown of Facebook’s Conversions API

By Becky Dickinson

Back along, Apple caused chaos when it allowed users to expressly opt out of tracking across apps – affecting the efficiency of millions of ad campaigns.

Facebook, understandably, wasn’t too happy about this. Thus, the Conversions API was born. Working alongside the Facebook pixel, the Conversions API goes a long way to helping marketers and brands get better insights from their advertising again, so they don’t have to solely rely on browser-based insights.

Sound confusing? Well, it is a bit. We asked Becky, our Creative Director and resident social media expert, to break it down in simple terms. Have a quick leaf through the slides to learn what the Pixel does versus the Conversions API.