Broad match, Google Shopping and iOS 14: our top 5 posts of 2021

2021 has been another landmark year in digital marketing, and since we’re in the business of spotting trends and delving into data, we thought we’d dive into our own marketing and see what resonated this year.

Unsurprisingly, our most popular articles centred around some of the biggest changes across platforms – from Apple’s iOS 14 update, to Google Shopping’s free listings. Read on for our top posts of the year.

How Apple’s iOS 14 release may affect your Facebook ads

As privacy continues to be front of mind, it comes as no surprise that our most popular blog of 2021 was about iOS14, with Apple giving users the opportunity to opt out of being tracked. This was naturally huge news in the digital marketing community, with businesses and professionals reliant on such data to target audiences with their ads.

With cookies, privacy and data very much still in the limelight, we anticipate seeing more stories like this – especially since first-party analytics and a cookie-less future signal more changes on the horizon.

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Embracing Pure Broad Match

We don’t often like to get too technical on the blog, but when our Senior Paid Media Manager Elliot decided to make himself the guinea pig for Pure Broad Match and smart bidding, we couldn’t help ourselves. It turns out his bravery was rewarded by being one our best-performing articles of the year – and some very interesting findings to boot!

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How to track Google Shopping free listings

Sometimes it’s nice to just share your expertise for free – and the enduring popularity of this blog proves it. After Google enabled free Shopping listings at the tail end of 2020, plenty of people were left wondering how they could gauge how effective the platform was for them.

Enter the dulcet tones of Dids, who showed everyone in less than 5 minutes how to do exactly that. 

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Use Facebook ads to capitalise on Valentine’s Day

Black Friday and Christmas might get all the love when it comes to big shopping events – but don’t underestimate the power of romance. In this article we shared 8 handy tips to get ahead with your Valentine’s campaigns, not to mention an exceptionally cute picture of a dog. Definitely worth a look.

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Top 12 free digital marketing resources

Who doesn’t love the occasional shortcut? It makes total sense that the internet would appreciate the effort we went to round up the very best free digital marketing resources all in one place. Among the usual suspects are some you might not have heard of, so be sure to take a peek.

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