Insights & ideas
Featured Posts
Latest Blog Posts
How Our Connected Performance Approach is Driving Award Winning Growth for Our Clients
Launch has been shortlisted for the UK Agency Awards 2026, hot off the winning Performance Marketing Agency of the Year…
How Full-Funnel CRO Experimentation Unlocks Growth Across Search, Paid Social and Web
Most CRO efforts fail because they are trapped at the website checkout. Discover how expanding experimentation upstream into Meta ad…
Gemini hits 1 Billion and counting: what this means for performance marketers.
Gemini has hit 1 billion users - but beyond the numbers, what does this mean for marketing leaders? Mike Sharp…
The CMO’s 2026 Guide to Shopping Feeds: From Technical Hygiene to Growth Intelligence.
CMOs - learn the dos and don’ts of product feed optimisation, including software integrations and how to fit it into…
Why making brands memorable is the only real defence against the attention recession
By Amy Budd, Client Services Director, Launch You have exactly 1.7 seconds before someone scrolls past your content. That’s the…
Most marketers are still not getting the most from GA4 – here’s how to improve your GA4 account
By Darcy Cooke, Senior Measurement Analyst TLDR: Common GA4 Mistakes Holding You Back Stop treating GA4 like a basic reporting…
The Meta premium ‘ad-free’ subscription: what does it mean for brands and performance marketers?
Social and tech platforms are continuing to evolve exponentially as – like any other business – they search for ways to increase (and retain) unlocked revenue and drive business…
Google Ads Target Bidding Update: Why Budget-Limited Campaigns Face Rising Costs
By Elliot Smith, Account Director, Launch Your Google Ads account is facing an algorithmic shift on August 17. For years,…
How to Stop Meta Ads Automation from Burning Your Marketing Budget
By Alice-Rae Pringle, Paid Social Manager, Launch If you manage paid ads for a scaling UK ecommerce brand, you have…
Act Now on Google’s AI Search Shake-Up: Don’t go into peak on the Back Foot
Inside the Google ecosystem, an algorithmic shift is rewriting how consumers research, browse, and buy from e-commerce brands. Launch’s paid…
Events with Launch
Our marketing events are your chance to find out what trends are influencing performance marketing, meet the media partners like Google and Pinterest and tap into the most pressing issues marketing leaders face.