Date:
Wednesday, 11th May 2022 8:30AM - 11:00AM
Venue:
Engine Shed, Bristol
Get our event guide ebook containing the key talking points from both events, as well as Jill Quick’s full GA4 presentation to enjoy virtually. With Universal Analytics being sunsetted on 1 July 2023, Jill will help you get off on the right foot when it comes to levelling up to the new platform.
An event by: Launch, the happy performance agency.
The event was held on May 11th 2022 in Bristol, and May 19th 2022 in Exeter.
Engine Shed, Bristol and the Hotel Du Vin, Exeter
You can watch Jill Quick’s GA4 talk in full.
Half an hour of expert analogies and helpful tips awaits! Watch Jill as she walks through what you need to know about GA4 and her advice for how to approach the migration.
GA4 is no simple upgrade, so if you’re stuck on how to migrate – or whether you will – this is a brilliant place to start.
The changing digital ads ecosystem: why privacy will be centre stage Hear Google set the scene on why the digital landscape is increasingly favouring consumer privacy. Discover what’s on the horizon and, most importantly, the reasons why we’re all having to adjust the way we gather and use data in marketing.
The Marmite Migration: love it or hate it, let’s plan how to use GA4 Every single website that uses GA is going to have to break from what they traditionally know about Universal Analytics and adapt, migrate and learn how to use the new platform. Jill will explain how to navigate your journey of using GA as you know it, to the new GA4 model, and how you can use GA4 to get more out of your marketing strategies.
Using Microsoft Audience Network to engage your audience With a focus on consumer privacy and moving away from third-party cookies, programmatic native advertising is well positioned to deliver the right message to the right audience at the right time. Marion will explain how leveraging Microsoft Audience Network allows you to reach consumers across the buyer’s journey using a unique suite of targeting capabilities powered by Microsoft AI.
Above the law: Marketing with permission and automation Jon focuses on encouraging website visitors to happily engage with your content. He’ll share practical examples of how effective use of calls to action, forms, landing pages and automation can empower the buyer. You’ll learn how nurturing your audience will improve the ROI on all your marketing efforts, giving you consistency in the face of shifting rules.
When the cookie crumbles: how to get ready for the big data shift Data, and the way it’s handled, is completely changing. Michael will walk through the different changes to expect – from the phasing-out of third-party cookies, to cookieless tracking, to zero- and first-party analytics. He’ll outline what this means to you as marketers and what you’ll need to be prepared for to tackle the cookieless future head-on.
With over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy. She’ll be guaranteed to brighten up your morning as our resident compère, making sure you get answers to your burning questions.
To get exclusive access to resources from our ‘Driving insights in a cookieless world’ event, just click the link below!
Marketing leaders are being pressured to do more with less, chasing high returns from short-term tactical, high-intent campaigns. However, these short-term wins starve brands of future growth. This event introduces a powerful new mechanism to help marketers sidestep this doom loop: seven levers to turn performance into growth.
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers. We’ve designed this event to help you redress the balance.
Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
Your website could be working harder, a lot harder. We gathered together a team of experts to discuss how CMOs can get more from their website traffic.
Competition is fierce and budgets are under pressure, but consumer appetite remains as high as ever through Black Friday and peak season – so how do you get the very best results?
Finding and attracting new customers with paid media is becoming more expensive and more competitive. At this event, we set out to arm senior marketers with more knowledge in how to reach their audience.