Date:
Thursday, 10th October 2024 9:00AM - 2:00PM
Venue:
Watershed, Bristol
It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible
An event by: Launch, the happy performance agency.
This event was held on: 10th October 2024, 9:00am-2:00pm
With special thanks to our sponsors: Atomic Smash, Conversion Digital and Building Brands
Proceeds from ticket sales will go to Bristol Mind.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands and tech partners like Green People Organic Skincare and The Natural Adventure and ASK BOSCO®.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
We’ve got an amazing lineup of speakers ready for the CMO’s guide to Peak Performance. More details are being announced soon, so make sure to check back to see the details as they emerge!
9:00am: Arrival & coffee
9:30am: Welcome from Jaye Cowle
9:45am: Shruti Maheshwari, Google: Navigating Measurement during Peak
10:10am: Ian Lewis, Launch: The future of measurement: Unlocking the power of first-party data and AI with Google Ads
10:35am: John Readman, ASK BOSCO: Attribution: Which click wins?
11:00am: Coffee break
11:30am: Joe Johnston & Becky Herbert, Launch: From insight to impact: How creative experimentation drives sustainable growth
11:55am: Amy Budd & Danny Ireland, Launch: Rethinking Performance
12:20pm: Expert panel: ‘What gets measured gets managed’: navigating marketing when there is too much data and not enough information
12:45pm: Jaye Cowle: Closing questions & summing up
1:00pm: Networking lunch
Covering a wealth of marketing principles, this event is ideal for:
Join us in October to equip yourself with the knowledge and tools you need – not only to navigate the challenges of today, but to prepare for a successful future.
As AI-driven advertising continues to rise, concerns about online privacy are becoming more prevalent. Shruti looks at the implications of privacy changes on conversion measurement, and what this says about the importance of maintaining high data quality. What advanced steps should your data strategy take to prepare for busy seasons and deliberate shoppers? How do you set up a robust measurement foundation that will stand the test of time? What should your teams be doing to take full advantage of Google’s suite of tools?
In today’s rapidly evolving digital landscape, businesses need more than just data; they need actionable insights to drive successful campaigns. But where do these insights come from, and how? That’s the power of integrating first-party data with Google Ads – by leveraging this, companies can achieve a significant competitive advantage.
Ian Lewis will explore how to collect, analyse, and effectively use first-party data to optimise your Google Ads strategy, ensuring you reach the right audience with the right message.
John brings over 25 years’ experience in digital marketing, having successfully scaled several global digital marketing agencies and SaaS ventures. He is the CEO and founder of ASK BOSCO®, an innovative AI marketing platform that he set up with Bonamy Grimes, co-founder of Skyscanner. ASK BOSCO® transforms how brands, retailers and agencies use their performance and e-commerce data, empowering them to pinpoint exactly where to invest their next £ or $ of digital marketing spend for maximum returns.
Performance creative isn’t just about aesthetics; it’s about gathering deep human insights, crafting authentic messages that resonate, and continuously iterating based on real-time feedback. This talk will dive into the strategies and techniques that ensure your creative not only stands out but also drives measurable growth and customer satisfaction.
Join Joe and Becky to explore our frameworks, real-world case studies, and actionable strategies that will equip you to lead your brand into the future of creative excellence. Discover why the most successful CMOs are those who can seamlessly integrate creative vision with data-driven experimentation—and why you should start today.
What does effective marketing look like in 2024? How can we embrace mental availability to gain a deeper understanding of what works well for the long term, and what should we avoid?
Join Amy and Danny in their ‘fireside chat’ as they tackle some key concepts in performance marketing – including the dangers of siloed working, full funnel marketing, and the metrics that really matter. They’ll look closely at the concept of brand versus non-brand, and why a CFO’s approach of bottom-of-funnel efficiency needs a fresh perspective to make the biggest gains.
Launch’s Founder and Managing Director, Jaye is on a mission to make Launch the happiest performance marketing agency in the world! As our resident event host, she’ll also head up the panel discussion summarising key themes from the event.
What are the challenges (and opportunities) of data-driven marketing, and how can marketers effectively navigate this intricate environment? How can customers be kept at the heart of your strategy with this much information? How do you measure effective creative? Is ROAS dead?
"The event has been incredibly useful and informative – I’ve got to listen to some amazing speakers from different companies and platforms."A happy event attendee
Thank you for your interest in the CMO’s guide to Peak Performance!
This event has now finished, but don’t worry – you can access the presentation recordings and other resources by clicking the link below:
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