Date:
Wednesday, 26th March 2025 9:00AM - 2:00PM
Venue:
Watershed, Bristol
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers.
As marketing leaders, you know it: not all customers are equal. Not all leads are equal. 80% of your revenue comes from 20% of your customers. Why is that 20% more fruitful? They spend more, buy more frequently, advocate for your brand, and make fewer returns and complaints.
We’ve designed this event to help you redress the balance – to reclaim the time and resource you need to reach those most valuable customers.
This event was held on March 26th 2025, 9:00am-2:00pm
With special thanks to our sponsors: Blubolt, Builtvisible and Building Brands
Proceeds for this event will go to St Peter’s Hospice in Bristol, caring for thousands of families and patients each year.
09:00: Arrival & Coffee
09:30: Opening remarks, plus Redefining Performance Marketing for Sustainable Growth, Jaye Cowle, CEO and Founder, Launch
10:00: End-to-end Performance Marketing: Unpacking the Pillars for Success, Amy Budd (Client Services Director) and Paul Bentley (Managing Director), Launch
10:20: A Fireside Chat: End-to-End Performance Lessons from Icelandair. Danny Ireland (Head of Performance Media, Launch) and Nicolas Olivier (Marketing Specialist Europe, Icelandair)
11:00: Coffee Break
11:30: Performance content – scaling creative for results, Molly Rush (Head of Growth, Launch) and Becky Herbert (Head of Performance Creative, Launch)
11:50: Pinterest keynote – Tom Hayes
12:10: Lessons from the Field – Learning Programs & Experimentation, Joe Johnston, Head of Conversion, Launch
12:30: Performance Marketing in 2025: The New Rules for Finding & Converting More Customers, Panel features Iestyn Keyes, CEO of Blubolt, alongside Geoff Griffiths of Builtvisible, plus Jaye Cowle (Launch Founder) and Charlie Gordon (Account Director, Launch).
13:00: Closing remarks – Jaye Cowle
13:00 – 14:00: Networking Lunch
This session will reveal the latest Pinterest Predicts trends that are shaping consumer behaviour in 2025. Discover how Pinterest’s unique user mindset—where people actively seek inspiration with intent to act—makes it a highly effective yet often overlooked channel for full-funnel marketing.
From ad formats designed for seamless discovery to shop-ability which bridges inspiration and conversion, this session will showcase why Pinterest is a must-have in any modern performance marketing strategy.
You’ve heard the term ‘end-to-end performance marketing approach’, but have you fully grasped what it means or how to execute it? With decades of marketing experience under their belts, Launch’s senior leadership team will share their informed perspective on how to align planning, execution, and optimisation for success.
How can the four critical pillars of success—media, experimentation, performance-ready content, and analytics & data, provide a basis for delivering long-term sustainable growth? We’ll unpack how an integrated approach harnesses potential, transforms challenges into opportunities, and builds connections which truly click.
International airline Icelandair joins our Fireside discussion series to share insight from the industry. Nicolas and Danny will reflect on key strategies Icelandair has used to align media, experimentation, content creation, and analytics for sustainable growth.
This is an opportunity to learn through practical examples of challenges overcome, fostering cross-functional collaboration, and maintaining agility in this ever-changing digital environment.
In performance marketing, content isn’t just king—it’s voracious. Meeting the growing demand for platform-ready, performance-driven content and creative calls for a fresh approach.
This is your chance to learn about Launch’s unique solution for performance creative: using automation, platform expertise and data to quickly create content which packs a punch.
You’ll come away with a list of actions you can take to help bridge the “content gap,” enable agile creative production, and use performance insights to refine your strategy.
How do you turn marketing efforts into an engine for growth? This session will showcase how experimentation and continuous learning gives you access to new opportunities and drives long-term performance gains.
We’ll take a look at some client success stories where testing hypotheses and applying the insights across channels has paid off big time. You’ll also pick up practical tips on how to create a culture of experimentation and use learning programs to lean into the latest developments in performance marketing.
This expert panel, featuring a web development ecommerce agency, an SEO company, and Launch’s paid media experts, will explore AI’s impact on performance marketing & web presence—from search algorithms to ad automation, and why SEO, paid search, and UX must work together, not in competition.
Expect practical insights, real-world examples, and expert strategies to help CMOs maximise their marketing investment and improve performance across the entire funnel.
Did you miss the CMO’s Guide to Performance Marketing? No need to worry – the talks and slides are all available at the link below.
Marketing leaders are being pressured to do more with less, chasing high returns from short-term tactical, high-intent campaigns. However, these short-term wins starve brands of future growth. This event introduces a powerful new mechanism to help marketers sidestep this doom loop: seven levers to turn performance into growth.
Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
Your website could be working harder, a lot harder. We gathered together a team of experts to discuss how CMOs can get more from their website traffic.
Competition is fierce and budgets are under pressure, but consumer appetite remains as high as ever through Black Friday and peak season – so how do you get the very best results?
Finding and attracting new customers with paid media is becoming more expensive and more competitive. At this event, we set out to arm senior marketers with more knowledge in how to reach their audience.
With third-party cookies on the way out and limited tracking, how can you maintain in-depth audience insights? We gathered experts from Microsoft, Google and partner agencies to answer exactly that.
