Breaking the performance plateau: Growth, Budget & Impact
Join Launch for a lunch panel discussion on how to unlock growth, budget and long-term impact.
The CMO's Guide to Peak Performance
Date:
Thursday, 12th October 2023 8:30AM - 11:00AM
Venue:
Watershed, Bristol
Essential info
Organiser:
An event by: Launch, the happy performance agency.
Event date:
This event was help on: October 12th 2023, 8:30am-11:00am
"We’re able to meet a lot of different experts, and a lot of different people going through the same experiences as we are. It really helps us get advice for the things we need to be doing in the future."A happy event attendee
Confirmed speakers
Mohammad Lone
Omni-Channel Strategist, Google
Unlocking possibilities with AI-powered advertising
We’re delighted to be welcoming a member of Google back to one of our events! Mohammad will be talking about how AI is going to change your advertising for the better – right down to Google’s most core products. With AI being the hottest of topics, this is one talk you won’t want to miss!
Máiréad Connolly
Senior Client Partner, Pinterest
Social commerce without the social pressure
Mairéad has worked in Social Media for the entirety of her media career, notably planning and strategising Dior’s first eCommerce launch in the US, where she worked agency side planning multi million dollar campaigns in a new and exciting space. Since joining Pinterest in 2019 as one of the foundational members of the European sales team, Mairead has been a critical part of developing Pinterest’s lower funnel solutions here in the UK and developing strategies for new advertisers on Pinterest.
Jaye Cowle
Managing Director, Launch
Event host
Launch’s Founder and Managing Director, Jaye is on a mission to make Launch the happiest performance marketing agency in the world! It’s Jaye’s vision that has seen Launch climb to be one of the top 1% of agencies in the UK as part of the Google Exec Circle and Premier Partner programme. As our resident event host, she heads up the panel discussions and asks the questions that will get you the insights you need to lead your teams.
Neringa Rackauskaite
The Natural Adventure Company
Travel panel guest
Following a passion for all things travel, over the last 7 years Neringa has been working in marketing for different travel brands, from running campaigns, brand and tourist board partnerships, to content management. Currently she looks after marketing for a self-guided walking and cycling tour operator The Natural Adventure, particularly focusing on the scaling-up strategy, introducing new channels and growing brand presence.
Danny Ireland
Head of Paid Media, Launch
Ecommerce panel, Strategy panel
Our resident ecommerce wizard Danny heads up our award-winning paid media department – and what he doesn’t know about advertising ecomm online isn’t worth knowing. He’ll be on our ecommerce and strategy panels to share how you can navigate the often overwhelming peak shopping periods
Joe Johnston
Head of Conversion, Launch
Strategy panel, travel panel
Joe has been making recommendations on website performance for over 10 years. At Launch, he helps businesses realise their website’s potential through a mixture of UX research and experimentation. Joe is also an Associate Lecturer for UWE and teaches ‘Digital Marketing Communications’ for the Bristol Business School – so he’s a fountain of knowledge on everything optimisation!
Ian Lewis
Head of Data and Analytics, Launch
Strategy panel
Heading up our Measurement department, Ian ensures our clients can harness the most relevant, accurate and important data to inform their day-to-day decision-making and long-term strategy. Ian is on hand to share his expertise on the impact of clean and effective data measurement.
Becky Dickinson
Head of Performance Creative, Launch
Ecommerce panel, Strategy panel
Our resident social media specialist, Becky lives and breathes all the latest changes and developments to Meta, Instagram, Pinterest, TikTok and more. She works across an array of Launch clients to craft campaigns with eye-catching creative to drive leads, sales and awareness. Becky has presented at the Paid Social Show of BrightonSEO, so expect plenty of great insights.
Harriet Barter
Paid Media Director, Launch
Travel panel
With over 5 years in the paid media industry, Harriet has extensive experience across a wide range of platforms and verticals, having managed large global brands alongside small locals. She’s an expert in running brilliant campaigns for travel clients, and has passed her wisdom on as a speaker at HeroConf – the UK’s largest PPC conference.
Get the resources
This event has now finished – but fear not! We’ve got a collection of resources for you, straight from the experts!
Perfect if you weren’t able to make the event, or even if you want to share it with a colleague.
Pop your details in the form to get access to the talks – and don’t forget to sign up for our monthly newsletter go get exclusive access to insights and upcoming event notifications from Launch.
Previous event resources
VIP E-commerce Roundtable Breakfast
We’re bringing together senior marketing leaders from large catalog e-commerce brands (500+ SKUs) for a private breakfast roundtable.
The CMO’s guide to performance marketing
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers. We’ve designed this event to help you redress the balance.
The CMO’s Guide to Peak Performance
Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
The CMO’s guide to: Conversion Optimisation
Your website could be working harder, a lot harder. We gathered together a team of experts to discuss how CMOs can get more from their website traffic.
The CMO’s guide to customer acquisition
Finding and attracting new customers with paid media is becoming more expensive and more competitive. At this event, we set out to arm senior marketers with more knowledge in how to reach their audience.