Date:
Thursday, 11th March 2027 9:00AM - 2:00PM
Venue:
Watershed, Bristol
For over a decade, performance marketing rested on an easy promise: put £1 in, watch £4 come out on a dashboard. But signal loss, cookie deprecation, increasing competition, higher media costs and zero-click AI search have permanently broken those easy returns.
Performance marketing is facing a Perfect Storm: post-COVID digital ad efficiency (ROI) rose by +4%, yet overall effectiveness (measured by net incremental profit) dropped by 11%.
Brands are slamming into a performance plateau because standard attribution over-rewards last-click paid search by up to 190% (3x).
It’s like paying ad platforms to put up a poster on the door for customers who were already walking inside. When demand creation through brand-building and discovery are neglected, returns diminish, C-suite trust erodes, and budgets get slashed, trapping marketing teams in a doom loop.
This flagship event will cover ways in which brands can evolve their marketing strategy to deliver more demand creation for long term sustainable growth in a tough market.
Expect an energetic mix of rigorous evidence, candid commercial honesty from brands who are navigating the same issues, real-world client data, and a healthy dose of Launch’s signature Happy to Play culture. Hosted by Launch Founder & CEO Jaye Cowle alongside our award-winning team of data, experimentation, and paid media experts.
Our Founder Jaye is driven by an ethos that happy people do great work. This philosophy has guided her in building a high-performing team that thrives on well-being, growth, and excellence.
Amy has over 25 years of experience in marketing and client services. Before joining Launch, she managed partnerships with major brands, ensuring their success and satisfaction. At Launch, Amy is dedicated to building strong relationships and achieving client happiness.
Danny has 10+ years experience helping brands drive growth from their performance media. After a significant time working for Google, he joined Launch and oversees the planning, build, and execution of client’s paid strategies, globally, to help our clients reach their “north star” objectives.
Joe’s has 10+ years experience of boosting businesses through insights and experimentation. His superpower is establishing and scaling experimentation programs to deliver marketing goals.
With over a decade of digital marketing experience under his belt, Ian oversees Launch’s Data powerhouse. He specialises in data-driven decision-making, custom tracking, optimising media spend, and driving measurable results for clients. His experience spans a wide variety of sectors, from Icelandair to Battersea Cats & Dogs home.
At each event we support a charity partner by inviting you to make a donation when you buy a ticket. We will announce the partner for this event soon!
Book your tickets today to secure your place.
Marketing leaders are being pressured to do more with less, chasing high returns from short-term tactical, high-intent campaigns. However, these short-term wins starve brands of future growth. This event introduces a powerful new mechanism to help marketers sidestep this doom loop: seven levers to turn performance into growth.
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers. We’ve designed this event to help you redress the balance.
Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
Your website could be working harder, a lot harder. We gathered together a team of experts to discuss how CMOs can get more from their website traffic.
Competition is fierce and budgets are under pressure, but consumer appetite remains as high as ever through Black Friday and peak season – so how do you get the very best results?
Finding and attracting new customers with paid media is becoming more expensive and more competitive. At this event, we set out to arm senior marketers with more knowledge in how to reach their audience.