The CMO's guide to customer acquisition

Jaye Cowle

Managing Director, Launch

Panel: Top digital trends in performance marketing Performance marketing has evolved.

To get customers in today’s landscape, you need a joined-up approach that combines strategic data measurement, eye-catching creative and campaigns that convert. Our panel of experts will discuss the changing face of marketing and what you need to do stay ahead of the pack.

Joe Johnston & Josh Marinaro

Conversion Director, Launch & Senior Paid Media Manager, Launch

Customer experience: how incremental website changes can bring big results

How quickly can prospective customers achieve their goals on your website? You can have the healthiest paid media budget going, but if your website won’t convert that traffic, it’s time to rethink your priorities. Joe and Josh will use real-world data to provide tips to improve your customer experience – and, of course, your key metrics.

Michael Patten

Data Strategist, Launch

Countdown to GA4: leverage your data to target new customers

With Universal Analytics being retired on 1 July 2023, you don’t have long left to get your GA4 setup firing on all cylinders. Michael will show you how you can tailor your data to uncover meaningful business insights, and explain some of the ways GA4 can provide a better understanding of how to reach new customers.

Barney Bell, Piers Tincknell & Harriet Barter

Head of Marketing for David Salisbury, Co-Founder of Atomic Smash & Paid Media Director at Launch

Panel: Why channel diversification is key to finding and converting new audiences

The panel will discuss how a strong website foundation supported by a well executed paid strategy can bring great results. Discover how we teamed up with Atomic Smash to ensure David Salisbury could attract and convert new customers with an optimised website and venture into Pinterest advertising.

Marion Gould

Client Partner Lead, Microsoft

Marketing with purpose: how to create a strong brand in digital marketing At Microsoft, we want to propose a change to the way you approach marketing. That it’s not about the four Ps of price, place, product, and promotion. That before the four Ps are defined, there’s a more important P that needs to be decided. Purpose has never been more important when it comes to how brands engage with people. Marion will show how to bring purpose into your digital marketing to resonate with today’s customers.