VIP E-commerce Roundtable Breakfast (London)

Date:

Tuesday, 4th November 2025 8:30AM - 10:30AM

You're Invited | London, 4 November 2025

An invite-only, peer-led discussion co-hosted by Melt Digital under Chatham House Rule – no pitches, just real talk about search, AI, and what’s working now.

If you’re leading marketing for a catalog e-commerce brand (500+ SKUs) in 2025, you’re probably wrestling with the same pressures we all are: AI is changing how people search, the old SEO playbook is shifting under our feet, and proving ROI from paid media is tougher – especially as media costs increase.

What this roundtable is for:

We bring together senior marketing decision-makers to share, learn, and chat in a relaxed breakfast setting.

It’s an invite-only event, run under Chatham House Rules, so you can speak openly, share insights, and connect with peers in a relaxed setting.

No sales pitches, just real conversations.

Topics we've covered in previous events:

  • The Changing Nature of Search How AI Overviews are reshaping search behaviour and visibility.
  • Why ranking #1 no longer guarantees traffic.
  • How to build topic authority so your brand is referenced by AI
  • Building Brand Authority in an AI-Driven World How Google and AI systems identify trustworthy sources.
  • Why expertise, trust and structured data are your new SEO superpowers.
  • Turning Reviews and Content into Assets Using authentic customer language to boost brand relevance in AI-driven search.
  • Why review quality (not just quantity) matters more for discoverability.
  • How user-generated content signals authority and intent.
  • Measuring Marketing in the “No Click” Era The rise of zero-click results
  • What metrics still matter for proving ROI in this new search environment.
  • Rethinking attribution: how brand and performance now feed each other.
  • Brand + Performance: The New Partnership Breaking down silos between brand and performance teams.
  • Reframing brand activity as a performance driver, not a “soft spend.”
  • First-Party Data and Customer Insights Making data work harder post-cookie.

Essential details

Why This Isn’t “Just Another Event”

  • Invite-only & limited seats: we want quality, not quantity.
  • Chatham House Rules: speak freely, no quote-attributed pressure.
  • Zero pitches, pure conversation: you’re not here to hear a sales pitch.
  • Peer intelligence: hear what others in your shoes are doing (and what’s working).

Location

Searcy’s, St Pancras, London

Timings

Tuesday 4 November 2025, 8.30am to 10.30am

How to join

Fill out the form below and we’ll confirm your place by return as there are limited seats.

Previous event resources