Breaking the performance plateau: Growth, Budget & Impact
Join Launch for a lunch panel discussion on how to unlock growth, budget and long-term impact.
The CMO's Guide to Unifying Brand and Performance
Date:
Thursday, 12th March 2026 9:00AM - 2:00PM
Venue:
Watershed, Bristol
It's time to rebalance brand and performance for sustainable growth
Marketing leaders are being pressured to do more with less, chasing the high returns from short term tactical, high intent campaigns. However, these short-term wins come at a cost: they starve brands of future growth and keep us stuck in a never-ending loop of chasing the same customers with diminishing results and increasing costs.
Our next event – featuring a keynote speaker from Reddit – unpacks how to rebalance brand and performance for sustainable growth. Drawing on research from Les Binet & Peter Field, WARC, and Google’s “messy middle,” we’ll explore why brand building is the essential ingredient most brands are underestimating.
Essential details
Timings
Date: 12th March 2026. Time: 9:00am – 2:00pm
Sponsor
With thanks to Converge for sponsoring this event.
What to expect
Breaking free of the ‘doom loop’
If the following sounds familiar you might be sliding into a ‘doom loop’:
- In a volatile measurement landscape attribution is askew: returns from bottom funnel activity are inflated
- Budget holders funnel more revenue towards quick wins, ignoring brand building
- With crucial awareness phases of the customer journey neglected, returns diminish
- C-Suite trust in marketing is eroded, and budgets are cut… we find ourselves back at step 1…
This event is about helping brands break that cycle.
You’ll walk away knowing:
- Why over-investing in the bottom of the funnel caps your growth.
- How to fix measurement: what tech stack do you need to understand attribution and access better data while respecting privacy laws?
- How to develop a position on measurement as a marketing leader and stand your ground under scrutiny
- How great data can fuel a more effective performance model
- How you can use experimentation to make that growth go further
Expect a mix of evidence, real-world examples, and a dose of humour to show why marketers need to climb out of the basement of the funnel and embrace the long game.
All of this backed by insight from Reddit and Converge, plus Launch’s award-winning team of data, experimentation and paid media experts.
With special thanks to our lead sponsor:
Confirmed speakers
Mairead Connolly
Agency Development Lead, Reddit
Mairéad is an Agency Development Lead at Reddit, and has spent most of her career specializing in intentional social strategy either at Pinterest or in media agencies. Driven by a fascination with human behaviour and the art of translating insights into meaningful brand impact.
What's it like to attend a Launch event?
As is the Launch way, our events are friendly and relaxed, but packed with expert insights! If you’re a marketing decision-maker, we’d love to see you at the next one.
You’ll get the chance to hear from top marketing pros, quiz the Launch team with any burning questions you have and network with peers facing similar challenges to you. Check out our video to get a quick idea of the vibes you can expect.
Book tickets
Book your tickets today to secure your place.
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