How Google’s June 2026 Change Could Silently Kill Your Ad Tracking (And What To Do About It)
If you’ve spent the last few years navigating the maze of Google Analytics 4 (GA4) and Google Ads integrations, you’ll…
There is a long-standing myth in performance marketing that high-pressure environments produce high-performance results. We’ve all seen the template: late nights, high staff turnover, and account managers who are too burnt out to think strategically about a client’s long-term growth.
When the 2026 PMW Powerlist was announced, our founder Jaye Cowle was named a ‘positivity powerhouse.’
It’s a title we’re proud of, but not for the reason you might think. For Launch, this isn’t a vanity metric or a piece of marketing theatre. It’s validation of a commercial hypothesis we’ve been testing since 2019.
There is no ‘Wellbeing vs. Performance’
In a data-heavy industry, happiness is often dismissed as a soft HR initiative. Something to be addressed once the real work is done.
The reality for most CMOs is a messy middle where they need both high-level strategy and consistent execution. When an agency’s culture is built on burnout, the client pays the price in the form of reactive thinking and rotating account teams.
Reframing the Positivity Powerhouse
Following a personal health crisis in 2019, Jaye decided to rebuild Launch around a different truth: the core driver of agency impact is employee wellbeing. We call it Powered by Happiness™.
As the PMW judges noted, Jaye has successfully proven that psychological safety and high-performance delivery are complementary, not competing, priorities.
Here’s the numbers which impressed the judges:
- A 79 Client NPS: (55% above the industry average).
- Google Premier Partner status: Placing us in the top 3% of agencies globally.
- 24% Revenue Growth: Proving that a B Corp-certified model is a sustainable competitive advantage.
This isn’t the first accolade Launch has received for its commitment to wellbeing. Jaye previously won a Campaign Inspiring Women Award for Health and Wellbeing. Launch also received a Freedom award from the Alliance of Independent Agencies for its commitment to breaking the agency burnout mould.
Why this matters for scaling brands
When a marketing leader at a scaling brand invests in an agency, they’re buying the headspace of the people running their campaigns. If those strategists have the clarity to spot a 0.01% shift in search behaviour before the competition does, that’s worth investing in. It’s about having a team that stays with you for years, not months, building the kind of institutional knowledge that truly scales a business.
This recognition from PMW is a nudge to the industry. It suggests that the future of leadership isn’t about how much you can squeeze out of a team, but how much you can empower them to grow.
When we say we’re Powered by Happiness™ we’re making a promise: that our team is in the right headspace to own your results.
Want to see how this culture translates into growth?
Explore our case studies to see what we’ve achieved with our clients. You can also read more about the History of Launch, and read more about our team and culture on the Careers page.
Looking for a growth partner who understands your business goals and treats you like a human? Get in touch.
