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Launch’s female-founder, Jaye Cowle, recognised for transforming agency culture and prioritising employee wellbeing for high-performing, happy team.
We’re thrilled to announce that Launch’s CEO & founder, Jaye Cowle has received a prestigious Campaign Inspiring Women Award in the Health and Wellbeing category. The Campaign Inspiring Women Awards celebrate female leaders who drive positive change in their industries.
Jaye redefined her purpose and dedicated her career to fostering happiness following a cancer diagnosis. She boldly rebranded Launch as “the happy performance marketing agency” and embedded wellbeing into every aspect of the organisation. Her ultimate aim is to revolutionise agency culture by placing happiness – for employee, client and customer – at the core of business success.
This cultural transformation has seeded impressive results. In the past five years, Launch has seen 500% growth in turnover while maintaining an impressive 9.1/10 employee happiness score and an eNPS of 65.
Jaye said: “We spend so much time at work so optimising the workplace for happiness is worthwhile work, yet it isn’t always high up the priority list. Along with my Senior Leadership Team, I’ve made it my purpose to build a culture of wellbeing because it’s not just the best thing for my team, it’s the best thing for our clients too. If there’s one thing the growth of our agency shows it’s that happy people do great work.”
Under Jaye’s leadership, Launch has dedicated generous time and resource to wellbeing initiatives including:
- Training over 10% of staff as Mental Health First Aiders
- Establishing comprehensive benefits including flexible working, generous parental leave, menopause support, and mental health resources
- Organising quarterly restorative team retreats with professional development opportunities
- Launch’s commitment to wellbeing has received multiple recognitions, including the Freedom Award for Purpose from the Alliance of Independent Agencies, a shortlisting for a Google Agency Excellence Award, and placement in Campaign’s Top 10 Places to Work in 2024.
About Launch
We’re Launch, the happy performance marketing agency, delivering both results and long-term sustainable growth for our clients.
We’ve dedicated the past 12 years to cultivating a work environment powered by happiness. Why happy? Happy teams are high-performing teams. When people enjoy and feel connected to their work, they’re more engaged, motivated and dedicated to delivering great results. What does this mean for our clients? They have access to a team of enthusiastic experts who are committed to continuous learning and collaboration. We give our people space to experiment and be creative, empowering them to execute award-winning performance marketing campaigns for major clients such as Icelandair and Weird Fish.
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