AI Search and Paid Media
How to stay visible as search becomes AI-led
Search queries of 8+ words have risen 800% year-on-year, making basic keyword matching obsolete for high-intent traffic. Using Google’s AI Max, Launch pairs rich creative assets with precise strategy briefs and strict human oversight. The results? High-value conversational search demand is captured, while your brand remains protected.
Optimising Product Feeds for AI Search
How to improve product discovery through better feeds.
Better quality and in-depth product data is the key to getting noticed by AI agents so they serve you up to shoppers. Universal Commerce Protocol (UCP) takes this a step further, turning product feeds into direct digital storefronts. We optimise this opportunity for you by creating machine-readable Merchant Centre feeds, schema markup, and PDP alignment so AI engines accurately cite, index, and recommend your catalogue in zero-click environments.
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Measuring AI Search Performance
How to measure performance in a zero-click world.
How can brands measure campaign impact in an environment where 80% of searches end without a site click? It’s time to evolve. Launch updates your measurement infrastructure using Server-Side Tracking (SST), GA4 AI Assistant tracking, and MS Clarity bot tracking. We shift your executive KPIs to revenue per click, AI Share of Voice, and Media Mix Modelling (MMM) so you get clear reporting on incremental growth.
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Experimentation for AI Ads
How to test creative in automated environments.
Automated ad platforms need varied creative formats to filter search intent effectively. Launch runs rapid testing frameworks across Google and Meta, pairing high-performing ad formats with targeted messaging. By identifying high-converting buyer groups before expanding budget, we ensure maximum impact.
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AI Search and Paid Media with Launch
Conversational AI creates high-return revenue channels for ambitious brands. Launch connects these media opportunities directly to your growth targets by combining four core disciplines:
- Connected performance strategy: Aligning paid media, data engineering, creative strategy, and continuous testing under one team.
- Brand strength and clarity: Making sure your brand is memorable and easily understood by AI by keeping it consistent across all your paid media channels.
- Customer Journey Planning: Turning upper-funnel discovery into lower-funnel revenue.
- Data precision: Bringing together first-party data and server-side tracking to feed AI algorithms precise signals.
Driven by a team Powered by HappinessⓇ, you gain direct access to senior strategists dedicated to expanding your market share.
LAUNCH IS A RECOMMENDED AI AND PAID MEDIA AGENCY
Named Best Performance Marketing Agency at the Performance Marketing Awards, Best European PPC Agency of the Year, and a Drum Recommended Agency, Launch brings award-winning strategy directly to your ad accounts. We apply our Seven Levers of Growth across conversational search platforms to achieve three clear outcomes:
- Direct expert management: Assigning recognised performance specialists straight to your active ad accounts.
- Framework-driven scale: Deploying a structured seven-part growth framework designed to help you grow in an AI search world.
- Revenue attribution: Converting complex search queries into attributable sales and verifiable business growth.
You gain immediate access to proven agency talent focused on driving clear commercial returns.
BENEFITS OF AI ADVERTISING AND PAID MEDIA WITH LAUNCH
Capture High-Intent Conversational Queries
Over 70% of global searches are long-tail and conversational, and 37% of users start research directly with AI tools. Catching their attention when they’re describing complex needs rather than typing generic keywords builds early awareness and boosts overall ROAS.
Offset Zero-Click Search Obstacles
AI Overviews answer user queries directly on search results pages, so click-based metrics give an incomplete picture of campaign reach. We ensure your data infrastructure is robust so you’re still gathering the customer insight you need where it’s still possible to.
Protect Profit Margins and Scale Safely
Automated bidding can buy back time, but if you leave it unmonitored it could squander your spend on low margin products. When you work with Launch we bring your paid media campaigns in line with your profit targets through profit-margin bidding, custom CPA thresholds and natural-language AI briefs.
Steve Hammond Head of E-Commerce, Weird FishThe team's knowledge in their specific areas is second to none, they are also constantly looking at industry developments to manage the account more efficiently and effectively. The whole team has such a positive outlook and a can-do mentality. Without doubt, they seem to thrive on the successes of the campaigns and when challenges are presented will work to come up with solutions to achieve our joint goals.
Why Choose AI Search and Paid Media Advertising?
Conversational platforms serve as direct research and credibility checkpoints for modern buyers. Moving beyond traditional keyword matching, Launch targets broad search intent across Google, social networks, and LLM interfaces.
Applying our Seven Levers of Growth, we break down channel silos to deliver Connected Performance: combining media, data, and creative testing to keep your investment tied directly to measurable revenue growth.
AI Ads FAQs
Traditional search relies on manual keyword matching and static ad copy. Google AI Max uses keywordless technology to analyse search intent, user behaviour, and landing page context in real time. By dynamically rendering ad variations for long-tail conversational searches, it delivers an average 14% uplift in conversions.
Your funnel deserves better
Great results start with the right partner.
Find out what it’s like to work with a team powered by happiness – get in touch.