First-party data
In this guide we walk you through the basics of getting set up to gather and process first-party data – a crucial part of the marketing measurement mix.
Resources
One of our values at Launch is Happy to Grow. That means every single one of us is always learning. Of course our clients benefit, and it’s so we can grow as practitioners. But we also like to share what we learn with the marketing community, so you can be happy to grow too.
E-books
Learning and insights from our team of experts who together have decades of experience in performance marketing.
Guide to Brand Bidding
To bid or not to brand bid? It is a complex question, but this paper brings you the Paid Media and SEO perspectives that will help you get it right.
Guide to enhanced conversions
Enhanced conversions help enrich your customer data and ensure you are compliant with data laws. Find out how to set them up in this simple guide.
Guide to Data Privacy
Everything you need to get data privacy right, including step by step guides from our experienced analytics team.
Guide to mastering measurement
Are you confidently compliant? Using your data to its full potential? Data is complex – get to grips with it in our latest guide.
Events resources
Recordings and summaries from over 5 years of events where we’ve hosted the likes of Google, Pinterest, Microsoft and Pinterest at our sold out conferences.
Breaking the performance plateau: Growth, Budget & Impact
Join Launch for a lunch panel discussion on how to unlock growth, budget and long-term impact.
VIP E-commerce Roundtable Breakfast
We’re bringing together senior marketing leaders from large catalog e-commerce brands (500+ SKUs) for a private breakfast roundtable.
The CMO’s guide to performance marketing
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers. We’ve designed this event to help you redress the balance.
Our blog
We love to share insights on how connected performance marketing drives growth. Explore our latest blog posts to stay up to date.
Mystic Mike’s predictions: What does 2026 hold for paid media?
By Mike Sharp, Operations Director at Launch That time of year is here. The time when I confidently predict the…
Marketing media roundup: Launch’s insights on this month’s marketing shifts
Read Launch's media roundup - the latest developments in performance marketing, including the state of market research and the WARC…
New Head of Growth Joins Launch team
Rich Kimber has joined our team as Head of Growth. Rich will be responsible for developing partnerships with other specialist…