First-party data
In this guide we walk you through the basics of getting set up to gather and process first-party data – a crucial part of the marketing measurement mix.
Resources
One of our values at Launch is Happy to Grow. That means every single one of us is always learning. Of course our clients benefit, and it’s so we can grow as practitioners. But we also like to share what we learn with the marketing community, so you can be happy to grow too.
E-books
Learning and insights from our team of experts who together have decades of experience in performance marketing.
Guide to Brand Bidding
To bid or not to brand bid? It is a complex question, but this paper brings you the Paid Media and SEO perspectives that will help you get it right.
Guide to enhanced conversions
Enhanced conversions help enrich your customer data and ensure you are compliant with data laws. Find out how to set them up in this simple guide.
Guide to Data Privacy
Everything you need to get data privacy right, including step by step guides from our experienced analytics team.
Guide to mastering measurement
Are you confidently compliant? Using your data to its full potential? Data is complex – get to grips with it in our latest guide.
Events resources
Recordings and summaries from over 5 years of events where we’ve hosted the likes of Google, Pinterest, Microsoft and Pinterest at our sold out conferences.
The CMO’s guide to Growth
Marketing leaders are being pressured to do more with less, chasing high returns from short-term tactical, high-intent campaigns. However, these short-term wins starve brands of future growth. This event introduces a powerful new mechanism to help marketers sidestep this doom loop: seven levers to turn performance into growth.
The CMO’s guide to performance marketing
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers. We’ve designed this event to help you redress the balance.
The CMO’s Guide to Peak Performance
Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
Our blog
We love to share insights on how connected performance marketing drives growth. Explore our latest blog posts to stay up to date.
Meta is changing how it counts clicks: What the Alignment Update means for your ROI
By Ian Lewis, Head of Data and Analytics (with insights from Sophie Williams, Paid Social Account Director) TLDR: The Click…
Most marketers are still not getting the most from GA4 – here’s how to improve your GA4 account
By Darcy Cooke, Senior Measurement Analyst TLDR: Common GA4 Mistakes Holding You Back Stop treating GA4 like a basic reporting…
The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2026
It’s time to get your calendar out and plan your marketing events for the year ahead so you can schmooze…