In the first 12 months Launch Online had increased paid traffic to the firm’s Ireland website by 205%, with enquiries growing 398% over the same period – the conversion rate also increased by 105%.
Most significantly, Launch delivered 1,363 conversions as a result of paid search campaigns. Online sales leads came overwhelmingly through Google, meaning that the Dublin office now have the budget to expand the strategy into brand building campaigns in Google Display and YouTube which will be rolled out in the coming months to further build on this success. Committed to best practices in account management, Launch Online are aware that the conversion comes at the end of a search journey which often involves multiple visits and devices for a single user. We therefore used a multi-channel data approach to attributing success to these campaigns, making optimisation and reporting more accurate and meaningful.