Nowadays, conversion rate optimisation (CRO) has rocketed to the top of priority lists, as users spend less time on websites and have an increasing amount of choice. Fluid Branding was already hot on their ads – but they have a vast array of products to choose from. It was up to us to find opportunities to improve their site and provide a simpler user experience.
We use heat map technology to establish areas of interest (or frustration!) as well as assessing the behaviour of the site across both desktop and mobile. Following our assessment, we provided Fluid a report, along with actionable recommendations. We often work with developers directly on approved actions, usually split testing to ensure any changes prove positive – increasing engagement as well as the user experience.
Many times, even the simplest of changes can have lasting positive effects. Our recommendation to surface more information in product listings (minimum orders and lead time) saved users a click, and led to a 7% improvement in exit rate within a month of implementation. A minor display tweak on the mobile version allowed more products to display, leading to nearly double the amount of users clicking through to see more products!
