The CMO’s guide to performance marketing

Tom Hayes

Head of Agency SMB Sales, Pinterest

This session will reveal the latest Pinterest Predicts trends that are shaping consumer behaviour in 2025. Discover how Pinterest’s unique user mindset—where people actively seek inspiration with intent to act—makes it a highly effective yet often overlooked channel for full-funnel marketing.

From ad formats designed for seamless discovery to shop-ability which bridges inspiration and conversion, this session will showcase why Pinterest is a must-have in any modern performance marketing strategy.

Paul Bentley & Amy Budd

Managing Director & Director of Client Services, Launch

You’ve heard the term ‘end-to-end performance marketing approach’, but have you fully grasped what it means or how to execute it? With decades of marketing experience under their belts, Launch’s senior leadership team will share their informed perspective on how to align planning, execution, and optimisation for success.

How can the four critical pillars of success—media, experimentation, performance-ready content, and analytics & data, provide a basis for delivering long-term sustainable growth? We’ll unpack how an integrated approach harnesses potential, transforms challenges into opportunities, and builds connections which truly click.

Danny Ireland & Nicolas Olivier

Head of Paid Media, Launch & Marketing Specialist Europe, Icelandair

International airline Icelandair joins our Fireside discussion series to share insight from the industry. Nicolas and Danny will reflect on key strategies Icelandair has used to align media, experimentation, content creation, and analytics for sustainable growth.

This is an opportunity to learn through practical examples of challenges overcome, fostering cross-functional collaboration, and maintaining agility in this ever-changing digital environment.

Molly Rush & Becky Herbert

Head of Growth & Head of Performance Social, Launch

In performance marketing, content isn’t just king—it’s voracious. Meeting the growing demand for platform-ready, performance-driven content and creative calls for a fresh approach.

This is your chance to learn about Launch’s unique solution for performance creative: using automation, platform expertise and data to quickly create content which packs a punch.

You’ll come away with a list of actions you can take to help bridge the “content gap,” enable agile creative production, and use performance insights to refine your strategy.

Joe Johnston

Head of Conversion, Launch

How do you turn marketing efforts into an engine for growth? This session will showcase how experimentation and continuous learning gives you access to new opportunities and drives long-term performance gains.

We’ll take a look at some client success stories where testing hypotheses and applying the insights across channels has paid off big time. You’ll also pick up practical tips on how to create a culture of experimentation and use learning programs to lean into the latest developments in performance marketing.

Iestyn Keyes, Geoff Griffiths, Jaye Cowle & Charlie Gordon

Blubolt, Builtvisible, & Launch

This expert panel, featuring a web development ecommerce agency, an SEO company, and Launch’s paid media experts, will explore AI’s impact on performance marketing & web presence—from search algorithms to ad automation, and why SEO, paid search, and UX must work together, not in competition.

Expect practical insights, real-world examples, and expert strategies to help CMOs maximise their marketing investment and improve performance across the entire funnel.