The CMO's Guide to Peak Performance

Shruti Maheshwari

Regional Product Lead – Privacy Centric Measurement, Google

As AI-driven advertising continues to rise, concerns about online privacy are becoming more prevalent. Shruti looks at the implications of privacy changes on conversion measurement, and what this says about the importance of maintaining high data quality. What advanced steps should your data strategy take to prepare for busy seasons and deliberate shoppers? How do you set up a robust measurement foundation that will stand the test of time? What should your teams be doing to take full advantage of Google’s suite of tools?

Ian Lewis

Head of Data and Analytics, Launch

In today’s rapidly evolving digital landscape, businesses need more than just data; they need actionable insights to drive successful campaigns. But where do these insights come from, and how? That’s the power of integrating first-party data with Google Ads – by leveraging this, companies can achieve a significant competitive advantage.

Ian Lewis will explore how to collect, analyse, and effectively use first-party data to optimise your Google Ads strategy, ensuring you reach the right audience with the right message.

John Readman

Founder & CEO, ASK BOSCO®

John brings over 25 years’ experience in digital marketing, having successfully scaled several global digital marketing agencies and SaaS ventures. He is the CEO and founder of ASK BOSCO®, an innovative AI marketing platform that he set up with Bonamy Grimes, co-founder of Skyscanner. ASK BOSCO® transforms how brands, retailers and agencies use their performance and e-commerce data, empowering them to pinpoint exactly where to invest their next £ or $ of digital marketing spend for maximum returns.

Joe Johnston & Becky Dickinson

Head of Conversion & Head of Paid Social, Launch

Performance creative isn’t just about aesthetics; it’s about gathering deep human insights, crafting authentic messages that resonate, and continuously iterating based on real-time feedback. This talk will dive into the strategies and techniques that ensure your creative not only stands out but also drives measurable growth and customer satisfaction.

Join Joe and Becky to explore our frameworks, real-world case studies, and actionable strategies that will equip you to lead your brand into the future of creative excellence. Discover why the most successful CMOs are those who can seamlessly integrate creative vision with data-driven experimentation—and why you should start today.

Danny Ireland & Amy Budd

Head of Paid Media & Client Services Director, Launch

What does effective marketing look like in 2024? How can we embrace mental availability to gain a deeper understanding of what works well for the long term, and what should we avoid?

Join Amy and Danny in their ‘fireside chat’ as they tackle some key concepts in performance marketing – including the dangers of siloed working, full funnel marketing, and the metrics that really matter. They’ll look closely at the concept of brand versus non-brand, and why a CFO’s approach of bottom-of-funnel efficiency needs a fresh perspective to make the biggest gains.

Jaye Cowle

Managing Director, Launch

Launch’s Founder and Managing Director, Jaye is on a mission to make Launch the happiest performance marketing agency in the world! As our resident event host, she’ll also head up the panel discussion summarising key themes from the event.

What are the challenges (and opportunities) of data-driven marketing, and how can marketers effectively navigate this intricate environment? How can customers be kept at the heart of your strategy with this much information? How do you measure effective creative? Is ROAS dead?