How we lifted Office Reality's purchase rate by 35% — without touching their ad spend

+17%

revenue

+41%

purchase conversion rate

+27%

cart download rate

Consistent ad spend, solid web traffic, low conversion rates. Here's how we steered Office Reality through this challenge.

The challenge

Office Reality faced a familiar challenge: their ad spend was consistent, and traffic was flowing, but the website needed to work harder for them to hit growth targets. Simply buying more traffic is no longer a viable or efficient strategy if that traffic isn’t converting. So Launch worked with them to get curious: could customer research reveal why site visitors weren’t buying?

Our approach

There was no point pushing more traffic into a broken bucket. So we identified the leaks, using heatmaps and landing page teardowns which highlighted weaknesses on the homepage. Rather than making blanket changes, we used this insight to plan a series of structured experiments. Armed with the results, we were able to make evidencebased improvements to the homepage, such as decreasing clutter and making key CTAs more visible.

The results

Purchase conversion rate jumped 41.30% YoY, and total revenue by 17.33%. Experimentation taught us how to increase the value of every visitor on the site. By zoning in on high-impact friction points we helped Office Reality drive immediate gains across all core conversion events.

Working with Launch gave us immediate clarity on where we were losing conversions and how to fix it. Their structured teardown and recommendations helped us implement meaningful UX improvements that delivered measurable results. The impact on both performance and user experience has been substantial.