How Our Connected Performance Approach is Driving Award Winning Growth for Our Clients  

Launch has been shortlisted for the UK Agency Awards 2026, hot off the winning Performance Marketing Agency of the Year plus the Clutch Top 15 recognition.  

The UK Agency Awards celebrate the movers, shakers, and boundary-breakers of the agency world. Designed to champion the creativity, innovation, and strategic brilliance that agencies bring to the table, being named a finalist is a hugely rewarding moment for our team. 

While a trophy looks fantastic on the shelf, this recognition is about much more. It’s proof of our team’s hard work for our clients and demonstration that we have the skills which are shaping the future of digital marketing. Connected performance is our proven approach to a data-led, full-funnel paid media mix which is delivering exceptional growth for our clients.  

Launch named as finalist at the UK Agency Awards 2026  

The UK Agency Awards represent one of the industry’s most rigorous benchmarks, spotlighting agencies that stand out from the noise, earn serious industry kudos, and show clients what exceptional delivery looks like. 

For Launch, this shortlist comes off the back of our strongest year on record. As an independent, B Corp-certified performance marketing agency with offices in Bristol and Exeter, we’ve grown into a £3 million+ business managing over £45 million in annual ad spend.  

In a market defined by rising media costs and complex tracking, we support ambitious marketing leaders with the clear strategic thinking, creative experimentation, and technical skill needed to back up decisions to the board with total confidence.  

Building on an award-winning year: Performance Marketing Awards, PMW Powerlist, and Clutch 

Being shortlisted for the UK Agency Awards builds on what is turning out to be a strong year of industry recognition for Launch: 

• Performance Marketing Awards 2026: Launch was named 2026 Gold Winner for Best Performance Marketing Agency and also took home Bronze for our full-funnel strategy with Icelandair.  

• PMW Top 100 Powerlist 2026: When the 2026 PMW Powerlist was announced, our founder Jaye Cowle was named a ‘positivity powerhouse’ for her championing of people-first agency culture. 

• Clutch Global Award 2026: Recognised as a Spring 2026 Clutch Global Award winner, placing Launch among the top 15 performance marketing firms worldwide based on verified client feedback. 

driving growth with the Seven Levers of Growth and Connected Performance Marketing  

To stand out in today’s performance marketing landscape, bottom-funnel paid media tactics alone are no longer enough. This recognition highlights how our proprietary Seven Levers of Growth framework and Connected Performance Marketing model – blending data, experimentation, paid media channels, and creative – work together to help scaling brands break through growth plateaus:  

• Icelandair: Our PMA Bronze-winning full-funnel strategy 

•  across paid media for the transatlantic airline delivered a 67% increase in Meta revenue and an 864% increase in platform ROAS.  

• St Eval Candles: By pivoting from a Google-first to a social-first mix and systematically testing creative, we drove 86% revenue growth, with Q4 alone outperforming the entirety of the previous year.  

• Office Reality: Leveraging heatmaps and conversion rate optimisation on key web pages unlocked a 35% purchase conversion rate lift without increasing ad spend.  

Whether we are scaling global accounts or helping UK e-commerce brands navigate economic headwinds, our focus remains on long-term value over short-term transaction. 

Powered By Happiness®: The engine behind our success 

At the heart of Launch is a simple agency philosophy: Powered by Happiness®. We believe that when senior specialists enjoy what they do, feel supported, and work in a psychologically safe environment, the commercial impact follows naturally.  

So much so that’ve we’ve registered it as a trademark! 

This philosophy is why we maintain a 78% staff retention rate (well above the 66% industry average), an Employee NPS of 56, and a Client NPS of 79 (against a 51 industry average).  

Jaye Cowle, Founder and CEO at Launch, shared what this momentum means to the agency:  

“To follow our PMA wins and Clutch Global recognition with a shortlist at the UK Agency Awards is a wonderful validation of our team’s hard work. We built Launch on the belief that profit and purpose are not mutually exclusive. Our Powered by Happiness® ethos proves that a supportive workplace directly drives commercial scale.  

“In a climate where scaling brands face rising media costs and performance plateaus; these accolades reflect the strength of our Connected Performance approach. I’m proud of our team and grateful to the ambitious clients who trust us with their growth every day.”  

Thank you to the UK Agency Awards judges, our brilliant team, and our visionary client partners for making this achievement possible. Wish us luck at the awards ceremony in October!   

Ready to work with an award-winning team?  

Looking to break through your performance plateau with an agency that puts strategy, transparency, and happiness first? Get in touch with the Launch team today to start the conversation.