Your Attribution Is Lying To You
Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
Did you miss our Paid Social Director Becky speaking at BrightonSEO?
In her ‘Meta, schmeta: auditing your Facebook ads’ talk, she covered her 4-step approach for optimal ad performance and ensuring you set your campaigns up for the best chance of success. Becky talks about:
- Tracking: Learn more about the Conversion API, what it does and why it’s important
- Structure and bidding: See how Becky ensures the full buyer’s journey is considered
- Audiences: Is broader better? What tools are you using to monitor success?
- Creative: Discover the influence of good and bad creative on campaigns
As one of the largest advertising platforms in the world, Meta is rapidly evolving – so if it’s been a while since you revisited your strategy, or you want a quick refresh on the key talking points, get instant access to Becky’s presentation and notes for free using the form.
