Your Attribution Is Lying To You
Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
By Michael Patten
While there is always a guaranteed amount of change in the PPC industry, 2021 is fast becoming a stand-out year for having to adapt to new concepts.
Even core ideas such as ‘What is a conversion?’ aren’t immune to change, particularly as we integrate more and more with smart bidding solutions across a variety of platforms.
We’ve taken a deep-dive into the various ways in which digital marketers can change approaches in order to keep conversion volumes growing through paid ads, paid social and analytics.
Watch the webinar for free – you might want a cup of tea and notepad at the ready!
If you want to pick our brains about your conversions, or want more hands-on help getting yours in order, get in touch.
