Your Attribution Is Lying To You
Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
This Christmas, we’ll continue our tradition of donating to Bristol’s Big Christmas Dinner, an initiative run by the brilliant team at Caring in Bristol.
Launching on Christmas Eve, the Big Christmas Dinner will continue for seven days, providing restaurant-quality food, support and advice, entertainment, and a warm community environment to those who are experiencing homelessness in the city.
We have team members, clients, and an office in Bristol, so it’s a city that’s close to our hearts. In light of the current cost of living crisis, we’ve donated the money we’d normally use for cards or gifts. Instead, we’ve contributed 29 meals to the Big Christmas Dinner – one representing every member of the team here at Launch.
If you’d like to support this great initiative, you can make a donation or learn more on the Caring in Bristol website.
Merry Christmas, from everyone here at Launch.

Is last-click attribution lying to you? Discover Launch CEO Jaye Cowle’s 4-step measurement framework to break performance plateaus and drive…
Discover how to test Google AI Max for Search safely. Our 3-phase framework covers query expansion, URL controls, and brand…
Traditional search is fracturing, and operating SEO and PPC in isolated silos is rapidly becoming unsustainable. Here's how Marketing leaders…