Why making brands memorable is the only real defence against the attention recession
By Amy Budd, Client Services Director, Launch You have exactly 1.7 seconds before someone scrolls past your content. That’s the…
Launch’s people-focused approach to performance marketing has paid off once more, with our work for clothing retailer Weird Fish earning three 2024 Drum Awards in the Media category.
Keen to ditch an over-reliance on discounting in favour of stronger brand-led campaigns, we partnered with Weird Fish on a multichannel performance strategy to drive website sales, elevate brand reputation and wean customers off discounts to improve margins.
A snapshot of the results: a 54% lift in clickthrough rates on Google and Bing ads, Meta ROAS up by 8.6% and impressions for the term ‘Weird Fish’ increased by 24% YoY.
You can read the full case study on The Drum website.
Overall for our work on the Weird Fish Clothing account we won:
- Gold in the PPC for B2C category
- Gold in the Performance category
- Silver in the Paid Search category
Becky Herbert, Head of Performance Creative at Launch, highlighted how a relationship of trust made these results possible: “I just want to say a big thank you to the client because they allow us to experiment, push the boundaries with creative, and that’s what allows us to have fantastic results on paid social. So big congratulations to the team at Launch, and a massive congratulations to the client Weird Fish as well.”
View all the 2024 Drum Award winners on their website.
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The Agency of the Year nomination comes hot on the heels of a nomination in the Workplace Excellence category of the Google Excellence Awards.
