David Salisbury

59%

increase in ads conversion rate

13%

increase in lead property value

An innovative approach to lead gen for David Salisbury

Technical tactics that drove results across meaningful metrics – and scooped an award for innovation! David Salisbury Joinery, luxury designer and manufacturer of orangeries, enlisted us to help improve lead quality and make its paid media more ambitious.

The challenge

Our challenge was to target affluent individuals, focusing on home value and securing design consultation bookings. We set about rebuilding the account and reimagining the strategy to help David Salisbury achieve its digital marketing goals.

Our approach

From the get-go, we rebuilt Google Ads campaigns to best practice, harnessing machine learning and Performance Max. We also wanted to leverage value-based bidding to drive those design consultations, so we collaborated closely with the client to assign meaningful values to specific conversions to generate the best possible results. As David Salisbury has beautiful photography and video assets, we optimised Instagram ads and expanded onto Pinterest, making use of the Incentive Programme to get value for money.

The results

The campaign has been a resounding success. As well as hitting (and exceeding!) important targets, David Salisbury enjoyed its highest quarterly sales in company history in Q4 2022, testament to the quality of leads. Not only that, but the campaign has also helped support efficiency in the client Sales and Design team, by only nurturing leads valuable to the business. Great results, brilliant business outcomes, all for 3% less spend than the previous year!

This campaign was also winner of the European Search Awards 2023 Most Innovative PPC Campaign

An outstanding agency that combines great technical knowledge and insights with really friendly and professional service. We look forward to developing our relationship going forward and appreciate working with an agency that feel like they really understand our business.

Barney Bell Head of Marketing