VIP E-commerce Roundtable Breakfast
(London)

An invite-only, peer-led discussion co-hosted by Melt Digital under Chatham House Rule – no pitches, just real talk about search, AI, and what’s working now.

If you’re leading marketing for a catalog e-commerce brand (500+ SKUs) in 2025, you’re probably wrestling with the same pressures we all are:
• AI is changing how people search.
• The old SEO playbook is shifting under our feet.
• Proving ROI from paid media is tougher – especially as media costs increase.

That’s exactly what this roundtable is for.

We bring together senior marketing decision-makers to share, learn, and chat in a relaxed breakfast setting.

It’s an invite-only event, run under Chatham House Rules, so you can speak openly, share insights, and connect with peers in a relaxed setting.

No sales pitches, just real conversations.

Topics we’ve covered in previous events:

• The Changing Nature of Search How AI Overviews are reshaping search behaviour and visibility.
• Why ranking #1 no longer guarantees traffic.
• How to build topic authority so your brand is referenced by AI
• Building Brand Authority in an AI-Driven World How Google and AI systems identify trustworthy sources.
• Why expertise, trust and structured data are your new SEO superpowers.
• Turning Reviews and Content into Assets Using authentic customer language to boost brand relevance in AI-driven search.
• Why review quality (not just quantity) matters more for discoverability.
• How user-generated content signals authority and intent.
• Measuring Marketing in the “No Click” Era The rise of zero-click results
• What metrics still matter for proving ROI in this new search environment.
• Rethinking attribution: how brand and performance now feed each other.
• Brand + Performance: The New Partnership Breaking down silos between brand and performance teams.
• Reframing brand activity as a performance driver, not a “soft spend.” 
• First-Party Data and Customer Insights Making data work harder post-cookie.