The CMO’s guide to CRO: Event Resources

An audience listens intently at the CMO's Guide to Performance marketing

About these resources

Thanks for your interest in The CMO’s guide to conversion optimisation: optimising the customer journey, from click to conversion. We’ve bought together some of the key insights and learnings from the event. These will help you gain an understanding of how the emotional motivations of your customers can help shape your marketing and drive deeper connections, how to close the conversion gap between ads and landing pages to make a smooth customer journey, how Microsoft Clarity can offer quick, accessible solutions for improving user journey, VWO’s quick wins for optimising the customer journey, and Pinterest’s tips for utilising upcoming trends to help you be relevant to your users and maximise engagement opportunities.

Event videos Event slides Event e-books

Event videos

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How emotion drives CRO:

Closing the conversion gap:

Full journey optimisation - is it possible? Panel:

Stop playing half the game in performance marketing:

AI meets behavioural analytics (Microsoft Clarity):

Drive your audience from discovery to decision to do:

Event slides

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Event e-books

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