The CMO's guide to Performance Marketing 2025: Event Resources

Explore our performance marketing event resources:

Key themes from our event The CMO’s Guide to Performance Marketing included developing a multichannel strategy, bringing together brand and performance, and balancing the funnel so you’re not chasing quick wins at the bottom (they don’t equal sustainable growth)

We also shared case studies and practical tips to help CMO’s get the most from creative and experimentation.

The event featured leading voices in the performance marketing industry, including:

Tom Hayes from Pinterest who guided us through the underrated Pinterest goldmine
Iestyn Keyes from Blubolt who bought deep e-commerce insight
A panel of CMOs from leading brands who talked through how automation is impacting the performance marketing playbook

With special thanks to our sponsors:

Videos:

End to end performance marketing: unpacking the pillars for success

Fireside chat: Danny Ireland and Nicolas Olivier of Icelandair

Balancing creativity with performance: Becky Herbert

Lessons from the field - experimentation: Joe Johnston

The Underrated Goldmine: Unlocking Pinterest for Performance Marketing
Tom Hayes, Pinterest

Performance Marketing in 2025: The New Rules for Finding and Converting More Customers

Event slides