Every business investing in performance marketing has untapped potential. The question is: where?
When you can see how the different parts of your growth engine are performing — brand, conversion, scalability, measurement — decisions become clearer. You stop spreading effort thin and start focusing where it matters most.
This short diagnostic gives you that picture. Four areas. Twelve questions. A clear view of where your strengths are and where your biggest opportunities might be hiding.
The diagnostic measures how your business is performing across four connected areas:
How well your brand creates demand and preference. Strong brands make every pound of performance spend work harder — lowering acquisition costs and building pricing power over time.
How effectively you turn interest into revenue. This isn’t just your website conversion rate — it’s the whole journey from first click to loyal customer, including repeat purchase and retention.
How well your growth engine handles increased investment. Some businesses can scale smoothly; others see efficiency collapse when they push harder. Knowing which you are changes how you plan.
How clearly you can see what’s working and prove its value. Good measurement doesn’t just help you optimise — it protects your budget and gives you confidence to invest.
Your results show how these four areas compare, so you can see where you’re strong and where there’s room to grow.
