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Experimentation That Drives Results

We don’t guess, we test. Our experimentation programs help you uncover what works, optimise continuously, and scale what delivers the best results.

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Reasons to work with us

Services

CRO (Conversion Rate Optimisation)

Identify opportunities for conversion improvement with audits of your website’s user experience and performance, as well as the media journeys leading to it. We help you optimise every user touchpoint to drive better results.

Explore CRO (Conversion Rate Optimisation)

Content & Audience Research

Understand your audience better with deep-dive research that uncovers real insights. We gather the data that fuels smarter decisions, ensuring your campaigns reach the right people, at the right time.

Learning & Experimentation Programs

We design custom testing frameworks and provide accessible dashboards that uncover opportunities for growth, ensuring cross-team collaboration and alignment. Our experiments are built to optimise performance at every stage of the funnel.

First Party Research

Harness the power of your own data. From review mining, to quantitative surveys, and everything between, we help you find the insights to fuel long-term strategies, optimise engagement, and create more targeted, effective campaigns.

Customer Insight in Action

By mapping out a clear path to reach their ideal customers, we helped set up the Natural Adventure for long-term business success. Our experimentation project led to a 4% increase in revenue YOY.

51%

uplift in purchase conversion rate

4%

increase in revenue YoY
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We started working with Launch, expecting to improve performance, but ended up completely transforming our website. The work helped us better understand our customers, address their needs and strengthen our brand image. The results achieved are phenomenal! Working with the team is always a joy, and every project so far has been a success. Huge thanks to Joe, Josh and Amy!
NERINGA RACKAUSKAITE MARKETING DIRECTOR, THE NATURAL ADVENTURE

Benefits

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Maximise Impact

Every experiment is designed to deliver measurable improvements, ensuring you optimise your marketing spend and maximise return.

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Data-Driven Decisions

Make informed decisions with research-backed insights. Our testing methodology ensures every decision is based on real data, not guesswork.

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Continuous Growth

Our ongoing testing and experimentation framework ensures that your marketing performance is always improving—no stagnation here.

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Great results start with the right partner.

Get in touch to find out what it’s like to work with a team Powered By Happiness™.

Our blog

Our experimentation geniuses don’t keep their knowledge to themselves. Here’s their advice on how to use experimentation to drive growth.

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