What is Server-Side tracking and how can it improve marketing data collection?
Server-side tracking (SST) is a pioneering new method which can help marketing directors offset the impact of VPNs, ad blockers…
Performance Marketing Measurement
Data that powers better decisions
We provide a clear measurement solution and get you in a strong position so you can trust your data. We’ll help you understand what’s driving results both from a channel specific and full funnel perspective, so you can optimise your budget with confidence.
REASONS TO WORK WITH US
How we can help:
Measurement Foundations
Without the right setup, even the best campaigns can’t prove their worth. We provide a robust tracking solution across all paid media channels and GA4 to help provide you with accurate data. It’s about building strong measurement foundations which give you confidence in your results and the power to optimise what really matters.
Server Side Tracking
We can help you set up server side conversion tracking which is unique to your business goals and will help you offset the impact of constant privacy changes – eg ad blockers, privacy controls on Apple. Server Side tracking focuses on the actions which drive leads, sales, and long-term growth. It’s clear, accurate, and built to show the real impact of your marketing.
Full-funnel Measurement
When your data lives in a number of places, it’s hard to see what’s really going on. We pull everything together from ad platforms to CRM systems to give you one clear view of how your marketing is performing from start to finish. Say goodbye to last click attribution and hello full funnel measurement.
GA4 Set Up & Training
We take the confusion out of GA4 by setting it up properly and showing your team how to use it with confidence. We help encourage your team to use GA4 in the best possible way: now you have the correct data, it’s about how we use it.
MMM & Attribution
We help you see what’s really working across every channel. With our MMM and attribution tools, you’ll know what’s driving growth, where to invest, and how to get more from your marketing.
Cookie Compliance
We make sure your tracking and measurement stay compliant with data privacy laws without losing the insight you need. From consent mode setup to tag management and cookie banner integration, we build solutions that protect user privacy and keep your data accurate and useful.
Benefits
Clarity from Complexity
We turn fragmented data into one clear view of performance so you can see what’s really driving results and make decisions with confidence.
Compliant Measurement
Our setups are privacy-ready and future-proof, giving you clean, reliable data that stays compliant while still delivering meaningful insights.
Supported by Experts Who Care
Every setup, test, and report is created by people who love what they do, bringing expertise to your performance data.
Case Study
When Green People encountered a surprise glitch which wiped out their GA4 data overnight, Launch’s data team stepped in to not only reinstate tracking, but get more accurate data than ever before. Liaising closely with Converge, we extracted the data we needed to identify the campaigns driving new customers and tweak targeting and budgets to match.
62%
increase in new users78%
increase in revenue45%
increase in transactions
Our blog
We love to share insights on how end-to-end performance marketing drives growth. Explore our latest blog posts to stay up to date.
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Measurable Performance Marketing
Great results start with the right partner.
Get in touch to explore how our measurement services can fuel your success.