Driving audience insights in a cookieless world

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Claire McElligott, Agency Development Manager, Google (Exeter)

The changing digital ads ecosystem: why privacy will be centre stage

Hear Google set the scene on why the digital landscape is increasingly favouring consumer privacy. Discover what's on the horizon and, most importantly, the reasons why we're all having to adjust the way we gather and use data in marketing.

Jill Quick, Analytics Consultant, The Coloring In Department (Bristol)

The Marmite Migration: love it or hate it, let’s plan how to use GA4

Every single website that uses GA is going to have to break from what they traditionally know about Universal Analytics and adapt, migrate and learn how to use the new platform.  Jill will explain how to navigate your journey of using GA as you know it, to the new GA4 model, and how you can use GA4 to get more out of your marketing strategies.

Marion Gould, Client Partner Lead at Microsoft (Bristol)

Using Microsoft Audience Network to engage your audience

With a focus on consumer privacy and moving away from third-party cookies, programmatic native advertising is well positioned to deliver the right message to the right audience at the right time. Marion will explain how leveraging Microsoft Audience Network allows you to reach consumers across the buyer’s journey using a unique suite of targeting capabilities powered by Microsoft AI.

Jon Payne, Technical Director at Noisy Little Monkey (Bristol & Exeter)

Above the law: Marketing with permission and automation

Jon focuses on encouraging website visitors to happily engage with your content. He'll share practical examples of how effective use of calls to action, forms, landing pages and automation can empower the buyer. You'll learn how nurturing your audience will improve the ROI on all your marketing efforts, giving you consistency in the face of shifting rules.

Michael Patten, Data Strategist at Launch (Bristol & Exeter)

When the cookie crumbles: how to get ready for the big data shift

Data, and the way it’s handled, is completely changing. Michael will walk through the different changes to expect – from the phasing-out of third-party cookies, to cookieless tracking, to zero- and first-party analytics. He’ll outline what this means to you as marketers and what you’ll need to be prepared for to tackle the cookieless future head-on.

Jaye Cowle, Managing Director at Launch (Bristol & Exeter)

With over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy. She'll be guaranteed to brighten up your morning as our resident compère, making sure you get answers to your burning questions.