Getting cookie compliance right doesn’t have to mean losing visibility on performance. We help you set up cookie banners, consent mode, and tracking in a way that protects user privacy while keeping your data clean, accurate, and – most important of all – useful. It’s compliance done properly so you can stay legal and keep learning what drives growth.
Cookie compliance is a non-negotiable part of your marketing measurement setup. There’s no grey area here – and if you’re not sure whether you’re compliant, we’re happy to guide you.
Compliance means respecting users’ privacy and consent when they visit your website. And it’s critical to showing customers that they can trust your brand.
It involves:
Launch’s expert data team can assess your current setup, make recommendations and implement any changes you need to be compliant. But we’ll also prioritise marketing measurement, making sure you have as much visibility as possible on your website traffic.
Privacy laws are changing fast, and getting cookie compliance right protects both your brand and your data, as well as your customers. With the right setup, you can stay compliant and still get the insights you need to make confident marketing decisions.
Users must express their consent explicitly
Users should be able to opt-out of non-essential cookies for the duration of their time on the website
A user should be able to change their cookie preferences at any time and your GTM must react to this change
Cookies should be grouped by purpose, and a user should be given the choice to opt-in and opt-out by category
If a user opts-out of non-essential cookies, they should not be prevented from browsing the website altogether
Our recommendation is to use a third-party subscription with an established provider.
One option is OneTrust with its sub-brand CookiePro but the costs have been increasing over recent years so our current partner of choice is CookieYes.
You can find a list of cookie management platforms which have been certified by Google here . Launch can work with any of them.
"We’ve maintained our longstanding relationship with Launch Online because they thoroughly understand our business and industry. They’re experienced, innovative partners who continuously offer new analytics tools and data proxies."Shaun Collins Access Self Storage
As digital marketers, we especially love OneTrust’s ability to model lost traffic (those who have opted out of cookies). That means you can empower your users to control their data, without losing out on important insights. Happy days! Other key benefits of OneTrust include:
Great results start with the right partner.
Get in touch to find out how we can help you with your cookie compliance and consent mode.
In this guide we walk you through the basics of getting set up to gather and process first-party data – a crucial part of the marketing measurement mix. You'll learn how to get your cookie banner in order, what settings you need to change in your Google Ads accounts and tips for putting your first party data to work
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