Optimising Fluid Branding’s website for conversions

Adding greater value to ads with regular web usability studies

Activity period: Present

Challenge

Nowadays, conversion rate optimisation (CRO) has rocketed to the top of priority lists, as users spend less time on websites and have an increasing amount of choice. Fluid Branding was already hot on their ads – but they have a vast array of products to choose from. It was up to us to find opportunities to improve their site and provide a simpler user experience.

7%

improvement in exit rate

2x

amount of users clicking through to more products

Our approach

We use heat map technology to establish areas of interest (or frustration!) as well as assessing the behaviour of the site across both desktop and mobile. Following our assessment, we provided Fluid a report, along with actionable recommendations. We often work with developers directly on approved actions, usually split testing to ensure any changes prove positive – increasing engagement as well as the user experience.

Results

Many times, even the simplest of changes can have lasting positive effects. Our recommendation to surface more information in product listings (minimum orders and lead time) saved users a click, and led to a 7% improvement in exit rate within a month of implementation. A minor display tweak on the mobile version allowed more products to display, leading to nearly double the amount of users clicking through to see more products!

4%

the amount conversion rates can go up by with usability studies

Testimonials

“

Ensuring our website visitors have as smooth a ride as possible helps to ensure that site visitors convert as often as possible – the team at Launch brings valuable insights into our user experience, which we can then use to make improvements. I’d happily and highly recommend the service!

TOM MERCER – DIGITAL MARKETING MANAGER – FLUID BRANDING

”