Senior Measurement Analyst

What it takes to be a Senior Measurement Analyst at Launch

Reporting to the Head of Data & Analytics, you will support the Analytics department deliver marketing measurement, website analytics, attribution, data hygiene, cookie compliance, reporting and data visualisation. You will be a pivotal part of the department and deliver thought leadership and help define the product/service development of our Analytics offering.

Key tasks and responsibilities

Work with paid media teams, technology teams, clients and third party vendors to build the best possible measurement solutions

Build measurement frameworks across channel and campaign attribution and incrementality testing

Work as part of a team to deliver this service to our clients profitably and to the same award winning standards as our paid media team

Create baselines to help understand our paid media effectiveness

Work with the team to empower them to identify performance of paid media and conversions

Be commercially sound to ensure projects are being delivered on time within budget

Help with the design and build visual tools to convert complex data into visually digestible information to empower our paid media team

Contribute to the Launch approach to Marketing Mix Modelling and Attribution

Effectively deliver projects for the department, with a coaching mindset to empower the whole team to produce their best work

Help create the Launch way for effective measurement of paid media and website traffic

Be on hand to help diagnose any issues across tracking and measurement

Ensure our clients have excellent data hygiene, understanding cookies and cookie compliance

Set up and maintain Google Tag Manager to a high standard, followed by coaching and resource management.

Help coach with the training and the transition of UA to GA4 for the agency and clients

Identify opportunities to improve and build on our clients’ data with advanced insights to deliver award winning case studies for our “first class” clients

Staying up to date and becoming a thought leader across cookie compliance, measurement of marketing campaigns, analytics and reporting

Essential skills

2 years previous experience that provides the knowledge, skills, and abilities to perform the job

Quantitative data analysis skills but a true passion for measurement and the relevant data information that it can provide

Exceptionally strong analytical skills, with an ability to translate data into actionable insights

Strong working knowledge of Google Analytics (UA & GA4), Google Tag Manager, Looker Studio, marketing data collection, conversion tracking with Google Ads, Meta and others

Proficiency or ability to learn query languages such as SQL and experience of Big Query, Tableau, Power Bi

Expertise in online and offline media with experience working directly with clients to deliver digital marketing powered by data

Deep understanding of organising data across multiple data platforms

Able to deliver complex analytics implementations in a timely manner

Excellent written and verbal communication skills

Confident at presenting to key stakeholders and large groups of people

Strong understanding of data compliance regulations

Self-awareness and desire to grow through personal and professional development

Alignment with our mission to be the happiest paid media agency and build a team that is trusted and empowered and acts autonomously to help the agency and clients reach their goals

Not an a**hole!

What we’ll offer you

Salary: £34,000+ dependent on experience

A genuine work-life balance – no culture of leaving late, overtime or unachievable results
Time and support to develop yourself both professionally and personally
Family ethos – we know life isn’t all about work
Quarterly meet ups – we get the whole team together for some fun and learning
Benefits including Employee Assistance Programme through Health Assured which offers free counselling and wellness benefits for you and your close family
Attending industry events and conferences – and if you want, speak at them too!
Continual development in a supportive environment, not just on paid media but wider skills like presentation, confidence, diversity & inclusion training
25 days annual leave plus bank holidays – as well as an extra day off for August bank holiday and a lie in on your birthday!
A birthday present bought from one of our fabulous clients or another local company
Parental leave including 12 weeks full maternity pay and 4 weeks fully paid paternity pay
5 days of rolling annual sick leave
People’s Pension Scheme
The ability to buy additional leave or take sabbaticals
Flexible working with Launch-dedicated offices in Bristol & Exeter
Work abroad flexibility
Staff surveys & opportunities to contribute to our employee value proposition as we grow the team and culture at Launch

Not ticking all the boxes? Don’t worry, we promote a culture of learning and development. If you’re interested, send your CV and a covering letter to [email protected]

Launch is committed to creating a diverse environment. We recruit, employ, train, and promote regardless of race, religion, colour, origin, sex, disability, or age.

Senior Measurement Analyst

What it takes to be a Senior Measurement Analyst at Launch

Key tasks and responsibilities

Essential skills

What we’ll offer you

We would love to hear from you.