Mystic Mike’s predictions: What does 2026 hold for paid media?
By Mike Sharp, Operations Director at Launch That time of year is here. The time when I confidently predict the…
We are delighted to announce the appointment of Mike Sharp as Operations Director. Mike joins us from digital agency Adapt Worldwide, taking the newly created role to support Launch’s fast growth.
We’ve made huge advances over the past 12 months, driven by the boom in digital during the pandemic. Since the start of the year, Launch has doubled its revenue to exceed £1m, and employed a further 10 people to grow the total number of staff to 20. Ambitious plans for 2022 have us on track to grow a further 50% to exceed £1.5m.
Jaye Cowle, Managing Director of Launch is excited to have Mike on board at a pivotal moment in the company’s journey: “Mike is an extremely experienced paid media expert and senior team manager, bringing a huge amount of value to Launch and our clients. He will support me in continuing the fast growth we’ve experienced over the past 12 months in particular, which has seen us double in size, and win awards at both UK and international level.”
Mike said: “It’s a great time to be joining Launch. The company has been on a very exciting growth path over the past few years and I’m looking forward to playing a key role in the next chapter.”
As an agency we’ve focused on client services and a transparent approach, which has recently earned us three prestigious Drum Recommends Awards, which recognise agencies across the UK that have industry-leading customer reviews.
To manage this success, we’ve expanded our paid media team in 2021 with the appointment of Cleo Early, Harry Dunn, Alex Andreev and Owen Prior. Additionally, Hannah Ackford as Head of Client Services and Victoria Richards as Marketing Manager.
