Mystic Mike’s predictions: What does 2026 hold for paid media?
By Mike Sharp, Operations Director at Launch That time of year is here. The time when I confidently predict the…
We’re excited to introduce Tanisha Ferguson. Tanisha is a paid media executive who specialises in paid social and creative content. With a photography background, she has an eye for what can make your ads stand out as well as a knack for thinking up captivating ad copy.
To get to know her, we asked her what she thinks about the world of digital marketing right now…
What’s the best thing about working in Paid Media?
Working in paid media is fun but also challenging. There are always new and exciting things to learn and strategies to implement to drive the best results. It’s never a boring day!
What’s your favourite new development in Paid Media?
It’s an exciting time to work in marketing, from AI to video marketing on platforms like TikTok and Instagram. My favourite new development has to be UGC (user-generated content). As users we are more likely to rely on information from someone who has experienced it, and that is exactly what we’re seeing on TikTok and Instagram reels.
The more real, and less scripted, content being used in ads is what drives the most engagement. I’ve tested it for a few of my e-commerce clients and the UGC creative always performs the best! We’re even seeing big retailers such as Zara using UGC selfies and creatives in their e-commerce feeds. It’s one to keep an eye on!
What’s a platform you think is massively underrated?
Pinterest is definitely a platform that I’m a strong advocate for. There’s so much growth potential and it’s a great platform to generate more brand awareness in a non-invasive way. My favourite thing about advertising on Pinterest is the creative, there’s so much opportunity to showcase rich imagery that aligns best with your target audience.
How does it feel to become a Loller?
Being a Loller is exciting, you are constantly busy working on exciting campaigns for your various clients, whilst learning and developing your skills in a team that is fun, experienced and wants to push everyone to succeed at the same time.
Last but not least, what’s your favourite karaoke tune?
I think I have to go with Doo Wop (That Thing) by Lauren Hill!
