Mystic Mike’s predictions: What does 2026 hold for paid media?
By Mike Sharp, Operations Director at Launch That time of year is here. The time when I confidently predict the…
We’re happy to introduce Rhianna Williams. Rhianna is a Senior Paid Media Executive with experience across a full spectrum of channels including Google, Microsoft, Meta, LinkedIn and more. She has worked across a large variety of areas covering both B2B and B2C, including tourism, health, e-commerce and education brands. Rhianna supports our paid media team with a range of client strategies, campaign implementations and management.
What’s the best thing about working in paid media?
I think the best thing is that no day is the same – there’s always new developments in paid media, things to test and optimise, as well as being able to use different strategies and platforms for every campaign.
What’s your favourite new development in paid media?
I’d have to go with short-form video content and its place in paid advertising. Being able to harness this through channels like TikTok, Instagram Reels and YouTube Shorts can bring a whole new dimension to how brands interact with their audiences.
What’s a platform you think is massively underrated?
A platform I think is quite underrated for advertising is TikTok! There’s so much opportunity to utilise this platform with the recent rise in short-form content and the channel itself’s popularity. Knowing how to harness channels like TikTok as part of your overall strategy is proving to be more and more advantageous, especially when targeting a younger demographic using highly relevant and creative content.
It’s a platform that’s constantly evolving; with the introduction of TikTok shop more recently, product discovery and shoppable content is becoming increasingly popular with e-commerce brands.
How does it feel to become a Loller?
It feels amazing! I’m excited to be part of such a friendly and supportive team. Everyone has been so welcoming and I’m enjoying growing here both individually and as part of the wider team.
Last but not least, what’s your favourite karaoke tune?
I’d have to go with either something Abba or High School Musical related, even though they’re completely different!
Connect with Rhianna on LinkedIn.
If you have a campaign our paid media specialists might be able to help with, get in touch!
